Strategy analysis of two brands of L'Oreal and Henkel
Case study - 33 pages - Services marketing
The cosmetic market is a market that affects us all closely, with a more pronounced attraction for some people. In fact, the cosmetic cover a wide range of products: hair care, skin care, fragrance, makeup etc. In short, everything related to health and beauty. The cosmetics market has been...
Letter to the editor: Fierce debate after Newton shootings - Where was God?
Sample letter - 1 pages - Educational studies
The most debatable topics in the news today are varying from the lack of gun control all the way to teachers concealing weapons during school hours. In the aftermath of the Newtown shooting, these controversial topics have become more and more disputable. The root cause of these issues in...
Unilever in Vietnam: The "Perfect Village" - Should Unilever try to replicate the PV model in other countries?
Case study - 4 pages - Business strategy
Unilever has successfully penetrated the Vietnamese market and made significant profits despite the geographical and cultural challenges it faced in this region, which are predominantly rural. This success was not a coincidence but rather the product of a thoughtful, sustainable living plan that...
PESTEL Analysis - Starbucks
Case study - 5 pages - Distribution marketing
The United States-based Starbucks Coffee Company was founded by three friends who met at The University of San Francisco in 1971. They opened their first coffee bean store in Seattle, Washington, in March of that year, near the historic Pike Place Market which bore its now historic brown mermaid...
Stalker - Andreï Tarkovski (1979)
Essay - 3 pages - Film studies
Stalker is a film directed by Andreï Tarkovski shot in 1979 in U.S.S.R. The screenplay is loosely based on a novel by Boris and Arcady Strugatski: Roadside Picnic. The Stalker works as a guide who leads people through 'The Zone' - an area where the normal laws of physics no longer...
Motrin's Mommy Headache: A Lesson in Social Media Experimentation
Case study - 2 pages - Management
“Brands are delicate things, but social tools exist not only to hear bad news but to engage even that part of the crowd which has made it clear you have tripped up — maybe, especially that niche.” This quote essentially summarizes how Johnson & Johnson should have...
A Comparative study of national and local anti-poverty campaigns in the urban centers of America during the 1960's
Tutorials/exercises - 4 pages - Modern history
In his 1964 inaugural speech, President Lyndon Johnson first discussed his initiative to wage a “War on Poverty.” Throughout his administration, his domestic policy was centered on his commitment to the creation of a “Great Society,” which he believed was attainable...
Management : the Abbvie Company
Essay - 2 pages - Management
The Abbvie Company was founded in the year 2013 in the United States of America. Its Chief executive officer and chairman is a 30 year old Richard A.Consalez. Its headquarters are in North Chicago, Illinois and it has 25000 employees. The journey of forming this company began on October 19, 2011,...
Study case : sanofi aventis - published: 13/05/2009
Case study - 19 pages - Business strategy
Over the past few years, Sanofi-Aventis strategic decisions have enabled the company to reinforce its leadership on the international market. The company has grown by merging with competitors, it has increasingly invested in R&D, reinforced its presence on the major markets (the United States and...
A look at Rentier states
Thesis - 6 pages - Government finance
When I think of rentier states I am reminded of a time in the early 1970s with Richard Nixon invited Johnny Cash to the White House, provided that the sing the right-wing satire, “Welfare Cadillac.” Claiming he did not know the words, Cash instead sang the “Ballad of Ira...
Strategic management: A look into Porter's five forces
Thesis - 10 pages - Management
Since the mid twentieth century, strategy has been spreading worldwide (Bracker, 1980). Nowadays, the strategic management require much more than the operational management tasks. According to Johnson & Scholes, “Strategic management includes understanding the strategic position of an...
Strategic management in an organization
Thesis - 14 pages - Management
According to Johnson, Scholes and Whittington, ‘Strategic Management includes the understanding the strategic position of an organization, strategic choices for the future and turning strategy into action' (Johnson, Scholes & Whittington, 2005, p.16).There are many models and...
Study case : Sanofi Aventis
Case study - 28 pages - Business strategy
Over the past few years, Sanofi-Aventis' strategic decisions have enabled the company to reinforce its leadership in the international market. The company has grown by merging with competitors, it has increasingly invested in R&D, reinforced its presence in the major markets (the United States...
The aftermath of the French influence in Africa?
Thesis - 8 pages - Political science
In the year 1960, France tried to play an active role in the Third world to affirm itself vis-a-vis the two large powers that clashed during the Cold war. Deprived of the major part of its colonial empire, it has assets which will enable it to bond well with the recently decolonized countries....
Stone versus Douglass: Two contrasting yet complementary views of the war
Thesis - 7 pages - Modern history
The American Civil War is one of the most controverter parts of American history. It bore all sorts of names from the more neutral “War between the states” to the revealing name of “Abolition war” or even “Secession war”. Those different ways of referring to it are...
The marketing mantra behind Coca- Cola's success
Case study - 14 pages - Business strategy
It is essential for a company to anticipate the reaction of its competitor before making a strategic decision. A strategy can be deemed effective based on the reaction it generates from the competitor. The essence of strategic thinking involves anticipating every move of the adversary, like in a...
Hover through fog and filthy air": Scottish Play, Scottish Plague Tim Hamilton *English 764* Fall 2010
Essay - 12 pages - Literature
Macbeth. The very mention of the title of Shakespeare's most supernatural tragedy sends shivers down the spine of all too many theatre practitioners and enthusiasts, with good reason. Since Richard Burbage first stepped onto the stage of the Great Hall at Hampton Court to play the cursed tyrant...
Diane de Prima and Jack Kerouac's effect on the beat generation
Case study - 3 pages - Literature
The time in America following the confusion of World War II resulted in a great identity crisis for the thinkers of the country. Creators suddenly found them in a world resisting change for it felt it had experience enough in regards to the devastation of war. The country implemented strict...
Classical conditioning
Case study - 1 pages - Psychology
The Russian psychologist, Ivan Pavlov, paved the way for what is classified as classical conditioning. He brought it into existence through the extensive work, experimentation, and studies that he bore throughout his career. One aspect of the life of Pavlov that most individuals do not know is...
British Policy
Case study - 6 pages - International relations
Mixing Peter Oborne and “Controversial” in the same sentence is simply a pleonasm. If this statement can appear as particularly shocking, the author is used to attack politics or journalists directly and publicly, that's also why he has been nicknamed, sarcasticly, Peter “O'Bore'...
Bus Terminal-Case Study of transport system in Doha
Case study - 4 pages - Educational studies
Time and again, the transport sector plays an iconic role of a mediator network to ensure individuals undertake their daily duties. In the era of major technological advancements spread around the globe, the transport industry has revolutionized to ease travel for many riders, so does the bus...
Personality and Individual Differences
Essay - 6 pages - Psychology
The role of personality theories in studying human behavior and individual differences is particularly important. This paper gives an account of two theories on personality, the "genetics approach theory" and the "limited-domain approach theory" in the context of Bryan Johnson's...
Why the Age of Revolutions (c. 1760-1840) was a historic period and whether it was global?
Case study - 4 pages - Social, moral & civic education
The Age of Revolutions was marked by the American Revolution (1775-1783), Haitian Revolution (1791-1804), French Revolution (1789-1799), Spanish and Greek wars. The Age of Revolutions (c. 1760-1840) was a historic period and was global in nature because the effects of economic, social,...
How to manage people in this challenging environment?
Dissertation - 5 pages - Human resources
Over the years, motivated by the performance of companies such as Facebook, Google and Uber, many entrepreneurial-minded individuals began to bank on this business model because they envisioned the potential for profitability and the low initial apparent complexity of its structure. However, in...
Discuss the analysis and significance of the abduction and trial of Eichmann from an international law perspective, with reference to legal writing
Essay - 8 pages - International law
“The very concept of individual accountability - indeed - the very idea that an act could be ‘criminal' was antithetical to International law during much of its history […] With narrow exceptions, individuals held no rights and bore no responsibilities under International law,...
Environmental Management and Corporate Social Responsibility
Essay - 40 pages - Ecology & environment
The Nobel-winning IPCC group of climate scientists on Saturday the 17th, 2007 issued their starkest warning yet on global warming. Global warming bore the seeds of "catastrophe" yet there was also hope, UN Secretary General Ban Ki-moon emphasized. Nonetheless "There are real and affordable ways...
Black Panthers
Tutorials/exercises - 5 pages - Philosophy
Introduction Throughout the course of history, a number of different political groups have shaped the process of political discourse. Among the most notable are the Black Panthers. Established in the early years of the Civil Rights Movement, the Black Panthers worked to raise the American...
The Battle of Britain in World War II
Case study - 5 pages - Modern history
The Battle of Britain was an encounter between British air force, the Royal Air Force (RAF) and the German air force, the Luftwaffe. The aerial battle took place in the United Kingdom in 1940. Germany had planned an invasion, named “Operation Sealion”, in Britain. For Germany to execute...
Bark beetles
Essay - 7 pages - Biology
Bark beetles are small, dark, cylindrical beetles, usually less than 7mm long. As their name implies, they are usually associated with woody plants. Despite their small size and modest appearance, they have an intriguing assemblage of feeding and breeding habits, some of which result in...
Is Russian political culture a serious obstacle to democratization?
Essay - 7 pages - Political science
From the end of the Cold War to nowadays, Russia has endeavored to reform itself so as to exit from a situation of crises. Mikhail Gorbachev attempted to give a new start to the economy of the Soviet Union, to reform its plethoric administration and take steps towards a more democratic,...
