Developmental Psychology Quiz
Tutorials/exercises - 10 pages - Psychology
This document is a 50-question quiz on developmental psychology, covering topics such as intelligence development, the oral stage, reflexes in infants, attachment, language development, motor and postural development, and growth. The quiz includes questions on the theories of Jean Piaget, Lev...
SWOT Analysis - Walt Disney
Case study - 5 pages - International marketing
The Walt Disney Company is an American company founded in 1923 and specializing in the field of entertainment. It was originally a cartoon studio created by two brothers, Roy & Walt Disney. Success was quick, and the group quickly grew in size. In the 1950s, the company turned to the production...
Change: Factors contributing to an individual's resistance
Essay - 5 pages - Human resources
In an ever-changing world, it is inevitable to experience change in everyday life. Change may occur in diverse ways (either planned or unplanned). One's ability to adapt to change goes a long way in influencing the impact it creates on the individual and/or the organization. One change that keeps...
The strategy of MC Donald's
Essay - 14 pages - Business strategy
From modest beginnings in 1954, McDonald's experienced a steady growth until the end of 1980, reaching more than 5200 units catering to the United States on 31st December of the same year. This explosive growth was the result of a combination of three ideas which distinguished McDonald's...
The International Marketing Strategy Of Mc Donald's
Case study - 17 pages - Services marketing
McDonald's company is a multinational which owns more than 30,000 franchises of fast food restaurants under McDonald's brand, in 121 countries. The company also heads other brands of restaurants, as Aroma Café, Boston Market, Chipotle Mexican Grill, Donatos Pizza and Prêt À Manger. In...
Porter's Five Forces - Disney
Case study - 4 pages - International marketing
The Walt Disney Company is an American company founded in 1923 and specializing in leisure and entertainment. The Walt Disney Company was originally a cartoon production studio, created and supported by the two brothers of the Disney family. Disney studios are the source of many cartoons that are...
Intercultural management: Mc Donald's case
Case study - 9 pages - Management
The McDonald's company is a multinational firm well known in the world. The main activity of the company is to sell food quickly, what we call fast food. Nowadays, it has more than 30,000 franchises under the McDonald's brand, located in more than 120 countries. Born in the United States...
Astronomy: Case study
Case study - 3 pages - Educational studies
Astronomy is classified as a natural science that included the study of celestial objects such as stars, moon, planets, galaxies and nebulae. In addition, it also deals with the physics, chemistry, and the objects evolution, and phenomena that originate outside the earth's atmosphere. Astronomy...
The introduction of Islamic banking in France: A research on the potential market for retail Islamic banking
Dissertation - 37 pages - Finance
This study provides an assessment on the current problems and progresses made in France for the introduction of Islamic banking into its economy and contains an evaluation and an analysis of the potential market for Islamic retail banks in France. The research is divided into two distinct...
McDonald's multicultural management
Thesis - 8 pages - Management
Even if Mc Donald's is not the fast food market pioneer and did not invent the hamburger, is now, the bigger fast food restaurant chain of the world. Nowadays, Mc Donald's gathers more than 31 000 restaurants in 121 countries. Thanks to a specific history and a quick evolution, the...
The impact of negative rumors on consumers' behaviors
Essay - 13 pages - Services marketing
Mac Donald's has been one of the most famous victim of negative rumors, with the “wormburgers' scare” (Newsweek, 1977). “Wormburgers” are hamburgers made with worms-based steak. In 1977, an astonishing rumor took birth in the United States, blaming the famous hamburger...
The relevance of intellectual property (IP) in various scenarios
Thesis - 5 pages - Business law
The narrative of intellectual property today is a dichotomy between those proponents who believe it is a necessary legal measure in the evolution of our society, and those who believe such rights actually trump the rights of the individual. Indeed, much of the controversy surrounding the...
Paul Wolfowitz and the American neo-conservative project
Case study - 5 pages - Human resources
The National Interest is a journal that was founded in 1985. It is regarded as a showcase for liberalism and neo-liberalism. It is not popular amongst academics and aims to influence the political agenda of the country. In this review, we see the theories proposed by Huntington and Fukuyama. Paul...
Burger King
Thesis - 7 pages - Business strategy
Burger King is a global chain of fast food restaurants serving hamburgers, with a turnover which amounted to $102.5 billion in 2009 when they sold 524 million units. It owns 12,000 franchisees in 74 countries around the world. Two out of three restaurants are established in the U.S. It has set up...
The evolution of the Walt Disney Company
Case study - 6 pages - Business strategy
Walt Disney and an artist, Ub Iwerks, created a company that specialized in cartoons in the early 1920s in Kansas City. They had derived the inspiration from the Lumiere Brothers' invention. Walt Disney's company soon went bankrupt. Undeterred, he teamed up with his brother Roy in 1923 to...
KFC : analysis of its Global Operations
Market study - 7 pages - Business strategy
"KFC, Known as Kentucky Fried Chicken is based out of Louisville, Kentucky, US. Harland Sanders came up with the idea of Fried Chicken in 1930 and the company was incorporate in 1952. Even after his death in 1980, Colonel Sanders continue to remain a major part of the promotions and advertising...
The use of figurative language in "Turtle" and "My son my executioner"
Case study - 2 pages - Literature
Although not unique to the medium, figurative language and poetry are nearly inseparable. In even the most simplistic poems, authors make heavy use of metaphors, symbols, personification, assonance, alliteration and much more to underscore the themes of their works. Two poems, written by the...
A discussion of agenda-setting theory & practical application of AST to Public Relations
Essay - 9 pages - Services marketing
The agenda-setting theory (AST) alludes to the ability of the mass media to transfer the salience of items on their news agendas to the public agenda. AST is a dynamic and complicated phenomenon that was first hypothesized and measured by Maxwell McCombs and Donald Shaw during the 1968...
Quick: Risk management analysis
Thesis - 13 pages - Finance
Quick is the largest European chain of fast service restaurants. But if we compare quickly with its main competitors - Mc Donald's and Burger King - we could say its major risk is to be eaten by those two “big burgers”. This report is going to treat the difficulties for such a...
Understanding strategic decisions and impacts on service innovation
Thesis - 6 pages - Business strategy
By network strategy we can understand that firms are willing to develop their networks and to make them denser, being able to offer always more and better services. For instance, Mc Donald's opens several new restaurants worldwide every day and tries to position them in strategic places....
Franchising
Essay - 4 pages - Economy general
Franchising is not a new concept. North America was among the first countries to successfully develop franchises in 1886 through the famous example of the Coca-Cola company. Franchises grew slowly during the 1950's but helped many firms expand their operations across borders, like Mc...
