Strategy marketing of the mineral water: Dasani (Coca-Cola group) in France
Case study - 10 pages - Services marketing
The French market for bottled water (6.0 billion liters) is ranked third in Europe in terms of volumes consumed. The water market is oligopolistic and can be described as a concentrated one. There are three main groups, first with Nestlé Waters, which represent 25.2% of the French market,...
Strategic analysis of the launching of the Tassimo machine by Kraft Foods Inc.
Case study - 10 pages - Services marketing
Kraft Foods Inc. is the second largest global brand in the food and drink sector. The group markets its products in 149 countries, representing more than 114,000 employees, and has a portfolio of 61 brands achieving a turnover of over 100 million dollars anually. Kraft Foods France, a subsidiary...
Danone in China: The strategy of growth
Case study - 31 pages - Services marketing
Currently, the Chinese market is figure of "El Dorado" for Western firms facing maturity or saturation of traditional markets. With more than a billion potential consumers, the steady rise in living standards, and the impressive growth rates of coastal areas, has convinced many companies to...
Pepsi-cola versus Coca-Cola
Case study - 24 pages - Services marketing
The PepsiCo group distributes products of different brands in 192 countries, including Pepsi, which is the primary brand of the group. The core business of Pepsi Co is the manufacture and distribution of soft drinks. Thus, the Pepsi brand ranks the second in the world in soft drinks, behind...
Unilever: Corporate Sustainability Report
Case study - 9 pages - Management
Sustainability has become the buzz word in many companies and industries in recent years. All major organizations operate some form of sustainability program, as there will be certification of the amount of documentation on their website. But most of them also publish their responsible attitude...
Nespresso: What next ?
Case study - 12 pages - Management
In this mature market which is the coffee, the Nespresso brand has demonstrated innovation through its 1700 patents, and has positioned in the category of premium coffee with his machines and capsules; by establishing a monopoly. But faced with the loss of one of its patents this year, Nespresso...
Danone's UK Operation and Market Position
Market study - 10 pages - Business strategy
"Danone SA, incorporated on February 2, 1899, is a French-based company engaged in food processing activities. The Company's UK unit operates in four business lines, including Fresh Dairy Products, Waters, Baby Nutrition and Medical Nutrition. In Europe the Company's main markets are France,...
Global marketing Basis
Essay - 4 pages - Services marketing
A company that engages in global marketing focuses its resources on global market opportunities and threats. Successful global marketers such as Nestlé, Coca-Cola and Honda use familiar marketing mix elements - the 4 PS - to create global marketing programs. Marketing, R&D, manufacturing...
Reva: An alliance between Maini Group and AEV LLC Inc.
Thesis - 38 pages - Business strategy
REVA electric car company is a joint venture between the Bangalore based Maini group and AEV LLC Inc. of USA. Other companies, world leaders in their respective fields, have also partnered with Maini and AEV LLC Inc to design and develop key components for the REVA. Today the Maini Group has on...
Chocolate industry in India
Dissertation - 49 pages - Business strategy
Chocolates began during the times of the Mayas and the Aztecs when they beat cocoa into a pulp and made bitter frothy chocolate out of it. They first became popular in Europe in a highly unrefined form. Then the Hershey Food Company was the first to bring out chocolates in the currently popular...
Perrier fluo analysis
Thesis - 4 pages - Services marketing
Perrier is a very well known company in Europe, which is usually associated with a French style. Perrier is under the control of Nestlé water, who bought the company in 1992. Since this acquisition Perrier has tried to change its image and tried to target a younger audience, to be present...
How to create a homogeneous culture across boundaries?
Thesis - 18 pages - Management
We have decided to study the company Unilever for several reasons. Firstly, Unilever is a European company that is one of the biggest multinational in the world. Secondly, as we have chosen to study the corporate culture of multinationals, Unilever presents a quite particular corporate culture....
Reva: The Indian electric car
Case study - 22 pages - Business strategy
REVA electric car company is a joint venture between the Maini group and AEVT Inc. of USA. Other companies, world leaders in their respective fields, have also partnered with Maini and AEVT to design and develop key components for the REVA. Today, Maini is a multi-product, multi-division...
Analysis of Cadbury's marketing strategy
Tutorials/exercises - 18 pages - Business strategy
This paper examines the launch of Cadbury's Fuse Bar and delves into marketing strategy of Cadbury. I will analyze the chocolate market using two sources of information • Secondary data, which is using information someone already has found. For example the Cadbury website • Primary...
The consumption market for children
Thesis - 8 pages - Services marketing
Companies looking to reach young consumers are forced to understand the viewpoint of children. Imagining the marketing approaches through the eyes of children is not easy, but good information about the target may be the key to success. Nestlé has for instance created websites where they...
Unilever's European ice cream market
Market study - 16 pages - Services marketing
Unilever was established in 1930 by the merger of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie. Unilever has more than 179,000 employess in and around 100 countries worldwide and have 317 manufacturing sites in the world. In 2007, Unilever's turnover was a whopping...
Change management: the CBC case
Case study - 8 pages - Management
For this assignment, I decided to use a company which I will call CBC, and in which I did an internship for 7 months. This Swiss Group provides chocolate-based products, is present in several countries, and generates a sales turnover of nearly 3 billion €. However, this company faced strong...
The water market : actors and strategies
Market study - 26 pages - Services marketing
Nestle and Danone are the two main players in the bottled water segment market in the world, competing against each other in certain markets, whereas differentiating from each other in others. Before discussing the environment in which these two companies are evolving, first will shed...
Nespresso, crisis communication report: Establishment in Israel
Case study - 6 pages - Services marketing
For more than 20 years, Nespresso, which is a subsidiary of the Nestlé Group, managed to transform the very bitter beverage coffee, to an elegant and pleasant product thanks to its expertise on quality coffee and coffee machines as well to its efficient marketing campaigns. With the...
L'Oreal: Research & development strategy
Case study - 8 pages - Business strategy
L'Oreal is a well-known firm for its strategy focused on organic growth. The group has concentrated its efforts for a long while on the development of its own brands by undertaking a few targeted acquisitions. To acquire new competences, a large confidence is granted to the R&D centres present in...
