Abstract
The end of the XXth century is the period of development of new markets all around the world. Emerging countries, like China for example, are spreading themselves and capturing more and more influence in world trade. The more important firms, with a worldwide influence, have the opportunity to convey their experience and their know-how through these huge markets. Thus there is a real opportunity of development for firms like Disney. All these emerging countries represent billions of potential customers for these firms. In the XXIth century, people want, above all, to be entertained. People want to have a good time and to have a large choice of entertainments to choose from, so there is a real opportunity for the cinema and for resorts like Disneyland Paris; they are very likely to attract spectators. The latter are ready to spend money to have a good time, but they demand quality and happiness in these places and Disney strives to give satisfaction to these customers. Nevertheless, there exist snags in this situation. Since 11th September, the visitors in the Disneyland resorts have decreased. Terrorism is a common threat in these very crowded places, that are considered American symbols, and this arouses apprehension in potential visitors.
