Abstract
ArcelorMittal is a global steel company; it is the largest steel producing company in the world and is the market leader in steel for use in automotive, construction, household appliances and packaging. It holds sizeable captive supplies of raw materials and operates extensive distribution networks. Arcelor and Mittal merged in 2007 and decided to enter the market of the Near and the Middle East. Moreover, ArcelorMittal key financials for 2007 show revenues of US$105.2 billion, with a crude steel production of 116 million tons.
In addition, Arcelor has headquarter in Paris and working with agents who speak the language. Each agent has a contract with the society as a carrier business. Arcelor also owns a service center in Turkey that will be used only to Turkish market in the years to come. Then, Mittal has a regional office with an expat in Dubai.
One product, the tinplate concerns this project. The tinplate is used in cans and foodstuff. 100% of the tinplate needs in the Middle East are imported, so it's a big market. Indeed, consumption of countries of the Middle East and Near East are similar (about 300000 tons of Tinplate).
