Abstract
As we have seen in class "Cross-cultural management studies the behavior of people in organizations around the world and trains people to work in organizations with employee and client populations". This case study is a perfect example of a good cross-cultural management. In this case study we are going to talk about the Renault-Nissan alliance and the cross-cultural problems that had to face Carlos Ghosn when he took the head of the two companies.
Today, Carlos Ghosn is still successfully heading Renault-Nissan. The Alliance now has five major brands: Renault, Nissan, Dacia, Renault Samsung and Infiniti. As is stated on the Renault-Nissan official blog , the alliance sold a record of 8.03 million units worldwide (a 10% increase from the previous year). This result mainly comes from its huge amount of sales in emerging market and in the United States. It was the third consecutive year that the sales were higher than the previous year.
