British Petroleum Case

Abstract

BP is one of the principal leaders of the European and the International oil market since the beginning of the year 1990. However, the group Britannic knows, a descent in its activity recently, and seeks to give again a new dash in its activity. We will examine in stages, the progression that took place between 1992 and 1997, of the arrival of Robert Horton as the CEO, to his replacement, and then, upto David Simon's leave of the same job.