Abstract
Ryanair was founded in 1985 by Tony Ryan and family (with a share capital of only £1 and 25 employees) in Ireland.
The company is essentially dedicated to medium haul flights for the European continent (26 European countries are served by Ryanair) and the nearest areas like the Maghreb.
This company followed the low-cost trend which began in the United States with the first airline company adopting a low-cost policy (Southwest).
Ryanair progressively acquired a great reputation across Europe thanks to the low fares of its flights and became one of the biggest airline companies in the world.
It is even the first carrier in Europe in number of passengers per year (more than 40 million in 2007).
Nevertheless, it remains that some people are not sure of the quality of the company (its low cost strategy) and wonder how the passengers can be in safety if the tickets are so cheap.
The airline is indeed in a very specific market where customers really give importance to safety (the terrorist attacks of 9/11 reinforced this attempt).
Moreover, Ryanair has the reputation of having an anti-social attitude with its employees and a lot of people do not agree with this social policy.
