Abstract
Selling is one of the most important activities in nowadays economy. The role of salespeople has been increasing over the past few years as customers changed due to more efficient marketing techniques. However reliable sales cannot only count on marketing to be successful. Salespeople have to develop new strategies to manage selling either in B2B or B2C. Thus it can be argued that there is a necessity to adopt sales strategies and sales behavior in order to gain new sales. In order to gain a better view of sales department a report based on a case study was written. The case study chosen emphasizes that sales is lead by people and undertaken for people not only for firm, as trust is the keystone in the selling process.
Dito Electrolux is the firm from which the salesperson came from. Firstly we present you Dito Electrolux's background. Then the salesperson interviewed for the case study is the sales manager of Dito Electrolux France. Questions were asked about sales function and management. Finally group recommendations are given to trying to improve the sales department.
