Abstract
Within the framework of realization of this file of international trade, it is asked of us to market an original product in a country of our choice. We chose a product, like food-algae . This product currently knows an increase in its sales. Moreover, it is an original product, owing to the fact that it is still little developed compared to other food stuffs. However, to succeed in our project, it is essential to have a good adequacy of the product in the country. We have, thus, to decide how to export our product to Japan, because it is in this country that the art of cooking of algae began, they are thus the most favourable to export our product to. After a presentation about Japan, then about our product, the last part of this report will be devoted to the marketing of algae in Japan.
