Abstract
Introduction of the company:
Gabriel has been in the textile industry for more than 150 years and it has proven to be a sustainable company. It has been dealing with many big customers on the business-to-business market. The company produces textile for furniture, seats and upholstered surface. Being part of this industry is defined as monopolistic competition.
Scope:
In this report we will focus on the Danish market for textile. We will exhibit the performance of the consolidated company of Gabriel as it shows the overall activities during 2010/2011 years. Moreover, we are concentrating on the current customers because our problem does not concern the potential ones. Furthermore, we will use Segmentation Targeting Positioning (STP) Model . However, we will only look further at segmentation and targeting as way of approaching differently our current customers.
