Abstract
This report will focus on the customer relationship on the Chinese market due to the high growth. The revenue growth is accounted for 60% in 2010/2011 in Gabriel China. Gabriel's customer rela-tionship on the European market was also investigated because differences between these two mar-kets and the diversity in consuming behaviour on the European market and the Chinese market. To explore the relationship between Gabriel and the suppliers the focus is based on Gabriel SBU's due to the fact that the SBU's form the main part of the suppliers.
The report is limited to the segmentation for the Chinese marked.
China is the second most populated country with a population of 1,343,239,923 (July 2012).The assumption relies on that most people and companies need furniture's and can create a derived de-mand for Gabriel's fabrics. Considerations has been made for the possibility of the Chinese demo-graphics do not have the biggest impact and presume many of the manufactures also export the final products to the rest of the world. Also the growing Chinese middleclass wants a more standard liv-ing like in the West.
