Abstract
Culture is defined as a system of shared beliefs, values, customs, behaviors, and artifacts that the members of society use to cope with their world and with one another, and are transmitted from generation to generation through learning. This document focuses on the impact of culture and cultural diversities on business in India. With the increasing globalization, reaching out to several foreign countries becomes essential. It is indispensable to be present on the international market to be more competitive in this incontrovertible global world. This helps reduce costs of production by seeking lower costs of labor and raw materials in developing countries as well as increasing growth opportunities, reducing costs of distribution or finding new market shares. In order to avoid problems of settling, before expanding into a foreign country, we have to focus on its environmental factors and cultural differences. We employ the PEST analysis to analyze the environment of a country here.
