Abstract
As far as energy is concerned, natural and in particular petroleum resources are running out and this would be one of the biggest issues world companies will have to deal with. Indeed, the world business and economy are run by oil: companies are very demanding with energy not only for the functioning of machines and transport, but also for the made of products from the raw material. In an immediate future, companies will have to face with this alarming issue and no one will be able to ignore this problem. In order to avoid the paralysis of their activity, they will have to anticipate, find new solutions and make the best decisions fast: dynamism, reactivity and innovation will be the key words of this challenge. This problem would concern as well industrialists which core activity is directly linked to oil (for example, plastic manufacturers or big oil companies such as Total Fina Elf), as firms indirectly dependent on oil (use of products made from the transformation of the raw material). In that precise case, this issue will affect many sectors, such as the car industry, the apparel industry, the packaging industry, the building trade, the electric and electronics industry, the aviation and space industry, medicine and surgery.
