Abstract
The consumption of organic products is primarily to engage in a process conducive towards farming, which is humane, sustainable and inclusive. It is a way to rule in favor of the emergence of a new society, respecting the man, his environment and the fate of future generations.
These are some words that reflect the policy of Organeat, a small retailer established five years ago by a couple who took advantage of a niche opportunity to develop the organic food market. Thus, today, the company lay on a large range of fresh, refrigerated, sweet and savory high quality organic food and also a range of merchandise including handy kitchen-accessories. Organeat is adapting to consumer demand and offers affordable products. Biology market has been booming for several years. Europe is the most active continent and is at the heart of the organic market with almost half of the world market, about 45%.
Organeat is located in Northern Ireland with three retail store. It wants to take advantage of the emerging organic market to grow internationally. After 5 years in the UK organic food market, the owners believe that the company has built a stable enough reputation and strong brand to reach health-conscious consumers overseas. However, they are not sure of the viability of a long-term project, and the appropriate strategy to get a place abroad among the competition.
