Abstract
McDonald's is a fast food company created in 1955 by Ray Kroc. It is now the largest chain of hamburger fast food. This company is working with the system of franchising which helped it to spread its restaurants all over the world in 119 countries. That means in every country of the planet except 72 like North Korea, Vietnam, Vatican, and most of central Africa countries...
We can also say that 68 million of customers are served daily employing 1,5 million people in more than 31000 restaurants. The company owes also other restaurants brands but we will not speak about them in this report. Financially speaking, it is also one of the most powerful companies with a net income in 2011 of $5503 million which is in constant evolution.
The golden arches are the most recognized symbol in the world. This internationalization puts McDonald's on the top of the most current multicultural companies worldwide.
