Abstract
From the very first year of our life, we play. Not only because we enjoy it or feel happy when playing, but because we are at the same time, learning. Find our limits, experience the world, and manipulate new objects… All those actions we do are aimed to improve our knowledge of what is around us. Several years later, we have grown up. But still, we found other toys to play with. Technology has evolved and we have now more “serious” gadgets. Internet is tending to become a great part of our lives, our adult life which became over-connected.
But, where is the link with business? During several centuries, before the invention of the World Wide Web, we banned games from business, considering business as serious as our adult life. In the 90s, and the development of the Internet, older boys began to play with a new demon: video games and the “worst” of all: Counter Strike. Parents began to blame children to be more captivated by those games rather than by studying. Indeed they were captivated: connected games that allowed them to play with friends or people all around the world sharing the same hobby… they were ready to break the piggybank for that, and they did. A new economy was born thanks to the Internet. Developers created games that gave teenagers the opportunity to challenge other players, surpass their best scores… Such an emulation of interests, isn't it?!
