Abstract
Nowadays, Coca-Cola company is still a dream. This 1889's company, worldwide, well-know, survived and moreover it is still developing its products to increase of course its markets shares and its sales.
Coca-Cola is a model for entrepreneurship because for its capacity to survive, to be worldwide and of course for its turnover. The history of Coca-Cola covers almost 120 years and it is complicated to select a period to describe the advertising.
But the World War II is a specific period. Lot of victims, of destruction, of restrictions but as well is a hinge period in the Twenty century history. After the War, Europe received US money trough the Marshall Plan for building and developing Europe.
The goal of this assignment is to analyze how the advertising of Coca-Cola during the period of 1938 and 1952 reflected the World situation but as well the change of the customers' behaviors.
