Abstract
To improve the visibility of Rita & Zia, we decided to create a website dedicated to creations of the company. We made the choice to set up a trader site in order to touch a broader target, in particular those which don't have access to the shops. The success of Internet throughout the world is a real opportunity which would be damage not to seize. To be present on Internet offers many advantages: visibility, credibility, development of consumer loyalty and return on measurable investment. A website is communications tools which are available 24:00/24 and 7j/7, it's a true advertising booklet. It addresses itself to a targeted public and gives access to practical information, such as access map or schedules of opening.
To increase its visibility also means possibility of increasing its customers. The Web doesn't know geographical borders, it's possible to reach a site while being with the other end of the country. Thus, we will be able to touch prospective customers on a geographical ray more widened. The advantage is that we will be able to propose the description and the characteristics of our handmade jewelry. We will present all the necessary information in order to support conversion rate.
To have a website our credibility will reinforce, will consolidate our reputation and will develop our prestige and famous. To create a Web site also allows to our customers loyalty thanks to the various parts which it can play: communications tools, business service and after-sales service. We will propose updates regularly, through news or of special offers for example, in order to incite our customers to reconsider the site to see our innovations.
