Abstract
SCVNGR is a social location gaming application for smartphone based on challenges. The concept of the application is simple: "Go places. Do challenges. Earn points!". Players use the application in certain places to see if they can do some challenges in order to gain some points, unlock badges and win some rewards. SCVNGR is also a social platform because it offers to users the possibility to create their own challenges and have fun challenging other users. (http://www.scvngr.com/)
In 2008, at age 19, Seth Priebatsch decided to drop out of Princeton and create SCVNGR. He had won an entrepreneur contest in his university and investors were starting to call him about his idea. Highland Capital Partners decided to invest $730,000 in the project and that is how the SCVNGR Company was created.
Today the company has grown and now counts more than 60 employees. The company's headquarter is based In Boston but also has an office in San Francisco. Up to this day, SCVNGR has been able to raise $40,8 million from many big venture funding companies like Dreamit Ventures, Highland Capital Partners, Google Ventures Balderton Capital, Transmedia Capital and T-Venture.
