Abstract
Air France is a founder member of the Skyteam Alliance, created in June 2000, which till date brings together airline companies such as Aero Mexico City, Korean Air, KLM and others. Since 2003, Air France has been one of the two subsidiary airline companies of Air France-KLM, one of the leaders in the world of air transport and in terms of sales turnover (€21.4 billion). Air France is a company with 185 destinations distributed in 83 countries. Its sectors of activities are the transport of passengers, freights, maintenance and the restoration on board.
In this part, we will study, using various supports, the general and competitive environments of Air France in order to conclude from it the various threats and opportunities of this environment. In order to have a better understanding of this environment that surrounds Air France, we will shape this study into three parts.
PEST analysis consists of studying the environment of a company according to four different factors: Political, Economic, Sociocultural and Technological factors.
Deregulation and liberalization of air transport made this market an international market. Moreover, the policy of “Open Sky” as well as globalization has created a strong rivalry in this market. Europe created a “Single European Sky” in order to obtain a common management of its airspace. In addition, the geopolitical context of these last years required a reinforcement of the standards of safety.
