Abstract
In 500 before JC, in his book Art of War, the Chinese general Sun Tzu explained the decisive importance for a leader to know the forces and weaknesses of his army but also those one of the adversary! Applied in business, it means being able to observe, to know his firm but also the other opponents on the market so as to stay in the race.
It is exactly the role of strategy for firms, term which means a sum of engagements and needed actions in order to realize a durable and superior financial performance. In such a globalized context firms are required to be more and more competitive and must develop strategies to be better. These competitive strategies are the fact of the companies themselves or result from the environment, sometimes are efficient, sometimes not!
Also in which measure the competitive strategies makes firms able to stay in the race?
