Abstract
According to Campbell in 2002, the classic prescriptive process can be defined as a "strategy that is planned in advance and which follows a rational process through each stage from analysis to implementation."
Widely recognised as the most principal theories for strategy development, the prescriptive process must be examined within the context of an increasingly dynamic, highly competitive and global business environment as the telecom industry. However, powerful external forces are driving organisations to reduce costs, enhance processes and identify new opportunities for growth.
Many telecom companies are compelled to make dramatic improvements not only to compete and prosper but also merely to survive. This brings to the fore the importance of determining how effectively the prescriptive process can meet the needs of today's businesses when formulating strategy. Consequently, to develop their strategies, companies have to set up long-term goals and objectives that will add value to their business and cope with the uncertainty of modern environment.
