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[...] Brand Image : Improvement of the brand reputation through commitment to ethics and sustainability. Cost : Higher sourcing costs due to higher quality materials, potentially affecting price competitiveness. Supply Chain : Dependence on specific suppliers for eco-friendly materials, limiting flexibility and scalability. EXTERNAL FACTORS OPPORTUNITIES + THREATS - Market Trend : The growing trend towards a sustainable lifestyle offers a significant growth potential. Product Diversification : Possibility to extend the offer with eco-friendly complementary articles, such as bags, salad bowls, and cutting boards. [...]
[...] Storage Space : Cooking robots are often bulky and require a significant storage space. Maintenance and Repair : These appliances require regular maintenance and may require repairs or replacement parts, which can be a drawback for the store without an electrical appliance service department. EXTERNAL FACTORS OPPORTUNITIES + THREATS - Market Trend : The growing trend towards a sustainable lifestyle offers a significant growth potential. Product Diversification : Possibility to extend the offer with eco-friendly complementary articles, such as bags, salad bowls, and cutting boards. [...]
[...] In Europe, this market is controlled by two major groups: Adeo Group and Kingfisher (Castorama, Brico Dépôt, (E-Commerce Nation, 2023)1 According to the study conducted by the Créations & Savoir-Faire and Aiguille en Fête salon, DIY (female) enthusiasts practice an average of two regular activities and two occasional activities. Among the top ten regular activities of respondents practice sewing. Embroidery follows with then knitting with 27% and decoration and DIY with 25%. Creative cooking and scrapbooking, as well as paper work, are practiced by 15% each. Crochet attracts while patchwork, painting and watercolor drawing interest 10% each. [...]
[...] Sales Activation Strategy for the Creativity and Kitchen Aisles - Do It Garden, a subsidiary of the Migros Group in Switzerland 1. Candidate and Company Presentation 1.1. Personal Presentation My journey in retail has been an unexpected adventure, started on initially anchored bases in computer science and programming. I found myself, at the beginning, locked in a workshop to assemble computers, an experience that, although formative, lacked dynamism and human interactions. This monotony pushed me to complete my military service, which was then mandatory, where I was assigned as a driver and instructor of heavy vehicles, due to the lack of positions in computer science. [...]
[...] A centralized service provision company, MFMAG (Migros Fachmarkt has been created to guide the strategy and offer category management, e-commerce, and marketing services closely linked to the FCM and the ten cooperatives. In February 2023, MFMAG announced a strategic reorientation of the specialized markets Melectronics and SportXX. In January 2024, the sale of Melectronics to MediaMarkt and SportXX to Ochner Sport and Dosenbach Sport was confirmed, leading to the end of these brands respectively by the end of November 2025 and the end of February 2025. [...]
