Abstract
Support Activities: Infrastructure, Human Resource Management, Technology Development, Procurement.(the acquisition of appropriate goods and/or services at the best possible total cost of ownership to meet the needs of the purchaser in terms of quality and quantity, time, and location)
Primary Activities: Inbound Logistics, Operations, Outbound Logistics, Marketing & Sales, Service.
Recommendations:
- In stark contrast one of their rivals, Emirates engages in an extensive policy of sponsorship.
- Creates a Worldwide presence
- 100 million with Arsenal FC and also deals with AC Milan, Chelsea, PSG, Hamburg and Olympiacos.
