Abstract
Our modern global economy shows different patterns that are directly affecting the way firms internationalize. The world economy is made up of different stages of development, advanced, developing and transition economies (WTO). This classification focuses on categorizing the environment in which MNC's are evolving. In the current context, those countries appear to be really attractive for foreign investors such as MNC and SME, but to what extent? What are the key factors a company needs to consider before breaking into those emerging markets? To address these questions, the study will be taking place under an American MNC, specialized in photovoltaic solutions (Conergy Inc.), aiming an investment in India. I will carry an investment feasibility study that will critically assess all factors that the company needs to take into consideration before investing in India.
