The failed outsourcing idea of a French automotive supplier
Case study - 4 pages - Business strategy
This case study is about a French automotive supplier which outsourced its IT activities in order to reduce costs. After the consultation with a consulting firm in Paris, the supplier chose India to outsource its IT activities as it looked like a good bet. However, for reasons which will be...
International business of Danone
Case study - 8 pages - Business strategy
With full control of its three businesses, Fresh Dairy Products, Beverages, Biscuits & Cereals, Group Danone seeks to grow and help people live better by providing them with better food, varied tastes and healthy pleasures. Group Danone is recognized for the dynamism and power of its brands. It...
Strategic analysis of Renault
Case study - 20 pages - Business strategy
Renault is a globally renowned automobile group and car maker present in 118 countries with approximately 130,000 employees. The Renault group achieved a turnover of almost 41 million euros in 2007. The Company Renault Freres was created in 1898 by three brothers Louis, Marcel and Fernand. Marcel...
Google's strategy - published: 10/01/2011
Case study - 5 pages - Business strategy
Google occupies the lead with 68% of traffic generated in the world, followed distantly by Yahoo at 16% and MSN Live at 8% (the search engine of Microsoft's MSN portal). According to Jeff Weiner, Yahoo's vice president (who is in charge of research and industry marketplaces), the market...
The marketing mantra behind Coca- Cola's success
Case study - 14 pages - Business strategy
It is essential for a company to anticipate the reaction of its competitor before making a strategic decision. A strategy can be deemed effective based on the reaction it generates from the competitor. The essence of strategic thinking involves anticipating every move of the adversary, like in a...
Apple's marketing strategy - publié le 10/01/2011
Case study - 4 pages - Business strategy
For a long time, the products from Apple were not highlighted in advertisements in France. Launching its new product, the MacBook Air, enabled the brand to connect to the people in France again. Billed as the world's thinnest computer, the MacBook Air has helped Apple in rebuilding its brand...
Strategy of the IKEA group
Case study - 27 pages - Business strategy
Ingvar Kamprad, a young Swede, finished his studies in 1943. He quickly established a small company which he called IKEA. The acronym IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is composed of the initials of his name, the name of his parents' farm and the name of his village. Initially, he...
Southern Comfort: Promotional Campaign
Thesis - 2 pages - Business strategy
I believe that Southern Comforts' new promotional campaign has succeeded so much that it helped put Mardi Gra and New Orleans back on the map. Today, Southern Comfort presents the evolution of its brand with the tag line "Me, myself and I" that encourages everyone to take their first step...
Advertising and communication: Advertising campaign for a new allergy medicine
Thesis - 10 pages - Business strategy
I have just been hired to take over as the marketing director of a major international pharmaceutical company, Merck & Co. We are a global research driven pharmaceutical company. The company was established in 1891 and we are based in New Jersey. We are currently one of the seven largest...
Case study of Unilever and Dove brands
Case study - 12 pages - Business strategy
In the consumer society in which we live today it is virtually impossible not to know the brand Dove. Indeed, men and women, of all ages more or less visualize this brand of body care. This brand is one of the largest producers of consumer goods in the world for the Unilever Group. Since 2004,...
The position of Perrier in the soft drinks market (2007)
Case study - 5 pages - Business strategy
Introduction In 1898 a natural spring was discovered in the Gard department in France. This water is naturally carbonated and was quickly used by the by Perrier Group in 1906. Over the years, this drink has become a commonly consumed beverage in the market for soft drinks which is also known as...
Strategy analysis of Henkel and L'Oreal
Case study - 25 pages - Business strategy
In this study we chose to concentrate on the cosmetics market. Why? It is a market that reaches to us all, with a more enunciated attraction for some people. In fact, the cosmetics market covers a wide range of products related to health and beauty like hair care, skin care, fragrance, makeup,...
Strategy of Christian Dior - published: 03/01/2011
Thesis - 17 pages - Business strategy
Christian Dior was the creator of one of the largest luxury homes, who would have celebrated its 100th anniversary in 2005, and has marked his time with his creative genius. ? Christian Dior; an atypical profile: 1905 - 1934 Christian Dior was born into a wealthy family on January 21, 1905 in...
Evaluation of Wal-Mart's business strategies
Thesis - 23 pages - Business strategy
Wal-Mart was founded by Sam Walton in 1962. The group operates in sixteen countries including the United States, Canada, Mexico, Argentina, Brazil, and China. In 2005, the total number of stores amounted to nearly 5000, with more than a quarter positioned abroad. The group has around 180 million...
Critical analysis: Apple's publicity for iPod and iTunes
Case study - 4 pages - Business strategy
The iPod has the capability to store a large amount of music files that it can play with an excellent sound quality (in MP3 format). It satisfies people's demand for downloading music over the Internet and transferring to a product type "player" so that they can listen to it anywhere anytime....
Evaluating a business plan for Dior - establishment of a store in China
Business plan - 14 pages - Business strategy
A business plan was created as part of an establishment of an outlet for Dior products in China. It contains a market analysis to determine strengths, weaknesses, opportunities and threats of the Chinese market. It consists of an analysis of the Dior group, and the whole city to determine how the...
Yves Rocher: Its international development
Thesis - 30 pages - Business strategy
From the perspective of globalization, every company aims to become increasingly competitive. With the phenomenon of the opening up of national economies and foreign markets, the only way to cope with increased competition in all sectors is by boosting the exports. Also, SMEs and their...
Global wine wars: New Challenges
Thesis - 5 pages - Business strategy
During the last few decades, the global wine industry has grown by leaps and bounds to emerge as a $90 billion market. Scientific discoveries such as pasteurization and the cork-stopper invention have revolutionized the production of wine by easing restrictions on transport of wine, thus enabling...
Global wine wars: New Challenges - publié le 03/01/2011
Thesis - 5 pages - Business strategy
During the last few decades, the global wine industry has grown by leaps and bounds to emerge as a $90 billion market. Scientific discoveries such as pasteurization and the cork-stopper invention have revolutionized the production of wine by easing restrictions on transport of wine, thus enabling...
Dubai-Land: Christian Perdier's strategy
Thesis - 5 pages - Business strategy
When we think about Dubai, we think about desert, oil and wealth. Dubai is situated on the Persian Gulf coast and is one of the seven emirates of the United Arab Emirates (UAE). Dubai's government is constitutional monarchy and the current ruler is Mohammed Bin Rashid Al Maktoum from the Al...
Dubai-Land: Christian Perdier's strategy - publié le 03/01/2011
Thesis - 5 pages - Business strategy
When we think about Dubai, we think about desert, oil and wealth. Dubai is situated on the Persian Gulf coast and is one of the seven emirates of the United Arab Emirates (UAE). Dubai's government is constitutional monarchy and the current ruler is Mohammed Bin Rashid Al Maktoum from the Al...
'Chef à la maison' - Business plan
Business plan - 37 pages - Business strategy
Our business idea focuses on bringing chefs to the dinner table at home. We plan to offer 2 services; Primarily we will provide Home training courses where fully trained chefs will come into your home environment and offer training on anything from beginner techniques, simple cooking to more...
'Chef à la maison' - Business plan - publié le 03/01/2011
Business plan - 37 pages - Business strategy
Our business idea focuses on bringing chefs to the dinner table at home. We plan to offer 2 services; Primarily we will provide Home training courses where fully trained chefs will come into your home environment and offer training on anything from beginner techniques, simple cooking to more...
Lustucru Lunch Box: Reviewing the distribution strategy of the Lunch Box - published: 03/01/2011
Presentation - 40 pages - Business strategy
Analysis: 1. Story of Lustucru & the Lunch Box: Assessing Lustucru brand expertise on the market 2. The Lunch Box in stores: Assessing Lustucru category management & Supply Chain expertise 3. Channels profiling: Searching for new ideas to develop the Lunch Box presence in distribution channels...
Lustucru Lunch Box: Reviewing the distribution strategy of the Lunch Box
Internship report - 60 pages - Business strategy
Analysis: 1. Story of Lustucru & the Lunch Box: Assessing Lustucru brand expertise on the market 2. The Lunch Box in stores: Assessing Lustucru category management & Supply Chain expertise 3. Channels profiling: Searching for new ideas to develop the Lunch Box presence in distribution channels...
Strategy of Chanel
Thesis - 10 pages - Business strategy
Created during the reign of Louis XIV in the seventeenth century, the luxury industry has grown over the years. Under the leadership of the Sun King and his minister Jean Baptiste Colbert, the best artists and craftsmen of Paris were assembled to produce premium quality goods. Over the decades,...
Study of the various strategies of Air France and Easy Jet
Case study - 8 pages - Business strategy
Our study will focus on the analysis of two airlines pursuing two strategies: Airfrance with a differentiation strategy, and Easyjet with a strategy of cost leadership. The airline industry is a highly competitive sector, particularly since the advent of Ryanair inspired by a low-cost model in...
A monograph of the Ryanair business
Case study - 5 pages - Business strategy
Ryanair, like all low-cost airlines, has chosen to differentiate itself with its price strategy. This strategy has an overarching objective, which is the minimization of total costs. To remain competitive, Ryanair carries out a continuous level of direct production costs, but also at the cost of...
Strategic issues in the European beer industry
Thesis - 7 pages - Business strategy
The beer market is now undergoing major changes. The alcoholic beverages market is growing; alcohol-based products increased from 182.084 million liters in 2000 to 204,361,000 liters in 2005, by volume growth of 2.7%. These figures seem to favor the brewers. However, if there is an increase in...
General policy of the Dior group
Thesis - 8 pages - Business strategy
To achieve its growth target, the Dior Group implemented several strategies both internally and externally for each of its strategic business areas: Dior couture, fashion and leather goods, wines and spirits, perfumes and cosmetics, watches and jewelry. Internally, the group plays on Dior's...
