IKEA's growth plans in the American market - publié le 20/05/2009
Case study - 2 pages - Business strategy
The US furniture retailing market is fragmented. Being one of the top 10 furniture retailers, IKEA owns less than 15% of the market share. In a highly fragmented market, gaining market shares is harder than in a concentrated market. Besides, IKEA is a generalist furniture retailer, i.e. it...
Overview of a planned 5-10 MW CBM fired pilot power project
Presentation - 69 pages - Business strategy
This presentation is based on the company Optim Energy. The trend of the presentation will be a beginning with who Optim Energy is, followed by what the project is all about and why they chose the Princeton area. Next will be a description of what coal bed methane is and how prevalent is it...
Maverick Energy Group: Company profile
Thesis - 18 pages - Business strategy
Maverick Energy Group, is a rapidly growing US independent currently positioned to benefit from the current rise in both oil and natural gas prices. Declining production and depletion of existing reserves within the United States is causing increased pressure on state and federal agencies to...
Global business and innovation: The case of Belgacom TV - publié le 17/05/2009
Thesis - 14 pages - Business strategy
In the general context of globalization, “innovation is the key element in providing aggressive top-line growth and for increasing bottom-line results". This is deeply anchored in the companies' daily life and golden rule of success. Programs of organizational innovation are typically...
Negotiation dynamics: Bouygues Vs Propriétés Privées - publié le 17/05/2009
Essay - 4 pages - Business strategy
To do this assignment I have chosen to take a case that I recently came across at my work. I currently work in a real-estate agency as a marketing manager. In my work, I am in charge of the marketing of the company and I am in charge of finding new partners for the company as well. For example,...
The Alliance Theater : A case study - publié le 17/05/2009
Tutorials/exercises - 54 pages - Business strategy
Team Alliance initial objective is to focus on the key points that would help us gain more knowledge regarding the motivations and decision-making processes of the Alliance Theatre's 18-35 year old target market. Currently, Alliance Theatre's patrons are composed of 35-50 years old, more females...
The Thomas Cook case - publié le 17/05/2009
Case study - 6 pages - Business strategy
Thomas Cook UK had transformed its business processes in order to improve the profitability and minimize losses. The Thomas Cook management team developed a program to reduce costs and improve the margins and integrate operations. Behind this real case, I will go deeply into the IT consulting...
Clarins : Yesterday and today - publié le 17/05/2009
Thesis - 28 pages - Business strategy
The aim of this document is to critically review the marketing and business of the company plan by producing a marketing strategy report (see Appendix). Afterward, we shall present a new strategy to address issues that have been highlighted during the audit. This report contains a marketing...
The case of Google
Case study - 7 pages - Business strategy
Google Inc. is a company created on the 27th of September 1998 in the Silicon Valley by Larry Page and Sergey Brin. About 16,000 employees work for this company. Google's mission is “to organize the world's information and make it universally accessible and useful .” Currently, Google...
Virgin Mobil's proposed takeover by NTL - publié le 17/05/2009
Thesis - 8 pages - Business strategy
NTL proposed a £871 m takeover of Virgin mobile but was rejected, then a second proposition was made at £961 m. On the 3rd of April they announced a total of $1.66 billion for Virgin Mobile. The negotiation will be ready to receive both cash and NTL shares in a deal. Virgin Mobile will have a...
Understanding strategic decisions and impacts on service innovation - published: 17/05/2009
Thesis - 6 pages - Business strategy
By network strategy we can understand that firms are willing to develop their networks and to make them denser, being able to offer always more and better services. For instance, Mc Donald's opens several new restaurants worldwide every day and tries to position them in strategic places....
SWOT Analysis - Starbucks France
Thesis - 3 pages - Business strategy
Taking its name from a character of the book Moby Dick, Starbucks specializes in coffee retailing. It is currently the most important chain in the coffee industry. When Starbucks Coffee Company was founded in 1971 by Jerry Baldwin, an English teacher, Zev Siegel, a history teacher, and the...
Business tourism in France - publié le 17/05/2009
Thesis - 13 pages - Business strategy
Working in a family business, named DESERTOURS™, we perform in a challenging and competitive market: tourism. With twenty years experience, DESERTOURS™ is the 4WD and motorcycle adventure travel leader in the French market. Our company offers trips around the world, including Morocco,...
Identifying and evaluating strategic opportunities for the followers of a seemingly unbeatable leader - publié le 17/05/2009
Thesis - 5 pages - Business strategy
In the French market, the food market represented a global turnover of 134 billions of euros in 2004. In this food market, the leading products are vegetables and corn. The turnover of this specific market saw a growth of 6% just for 2004 and the leader firm for the European market is the French...
The SKF group - publié le 17/05/2009
Tutorials/exercises - 110 pages - Business strategy
The SKF Group is the leading global supplier of products, customer solutions, and services in the business of rolling bearings and seals. SKF Group's main competencies include technical support, maintenance services, condition monitoring and training. The Group also holds an increasingly...
The diversification process of the Walt Disney Company
Case study - 3 pages - Business strategy
The first issue of the Walt Disney Company has to face concerns about diversification. It was considering the extent to which it had to diversify and whether it diversified too far. It is legitimate to consider such a question as the number of businesses Disney presents has exploded since the...
Can Tesco expand and succeed in North America? - published: 17/05/2009
Case study - 30 pages - Business strategy
In the first part of this report we evaluated Tesco's international expansion to date, taking their main global competitors into consideration. Results showed that Tesco has one main strategy that they use to approach international markets. Although, the company uses a different entry method and...
A look at Electricite de France (EDF) - published: 17/05/2009
Thesis - 12 pages - Business strategy
There have been great modifications made in the organization of the electric sector in Europe. It is agreed that the sector management must change and must adapt to the requirements of the European Unique Market, and that the invisible power of the private market must replace the all too visible...
Escada: A presentation - published: 17/05/2009
Presentation - 38 pages - Business strategy
This presentation is based on the Escada Group and will help us understan the company better. The trend followed by the document is that the very first thing presented is a short introduction of the company. From there the presentation moves onto the time line of the company from 1976 to 2006....
Start-Up Project: FIBLUX - published: 17/05/2009
Thesis - 7 pages - Business strategy
FibLux will be a fiber optics manufacturer and wholesaler. It will be a b-to-b company with a strength of 20 to 25 people. It will be based in Luxembourg. With low taxes and other incentives, it seems to be the best country for establishing our business. Furthermore, its strategic location will...
Business plan for the creation of an enterprise: Bubbles Inc - published: 17/05/2009
Business plan - 9 pages - Business strategy
Bubbles, Plc. is going to increase its offer by implementing one of the biggest stores dedicated to children in London and soon all around the world. All the products are designed to fulfill all the kids' needs. Since the kids are kings in today's society (2025), it appears that this market is...
Thai Polyester Company: A case study - published: 17/05/2009
Case study - 11 pages - Business strategy
Chimie du Sud was considering the opportunity to get involved in a joint-venture with Yipsoon of Thailand for setting up of a polyester fiber plant in Thailand because its textile division is facing serious difficulties in Europe due to competition from Japan and the third world countries. Chimie...
Kirlangiç business plan - published: 16/05/2009
Business plan - 25 pages - Business strategy
“Being a strong and professional company which has efficient, trustworthy and standard products and also being proactive to the customers needs.” Ana Food Company's mission statement is “To be a multi-national entrepreneurial group acting locally while thinking globally”....
Halifax in Ireland - published: 16/05/2009
Presentation - 14 pages - Business strategy
Halifax is the “personal” branch of the HBOS group. The bank is present in the Irish market for less than 2 years. The Irish marketing strategy is unlike the UK one (different service marketing mix). The overall objective is to become the 4th largest bank in Ireland by 2009. We cannot...
Nintendo Wii: Entering a new industry of simulation - publié le 16/05/2009
Thesis - 13 pages - Business strategy
In 1975, the world is changed by the creation of the interactive television. The components are packed with a 13-inch black-and-white TV set in a futuristic-looking cabinet. In this time period, the introduction of the first arcade video game comes about. However, the public found this new...
Brand study of Louis Vuitton
Thesis - 10 pages - Business strategy
Asian market is a very good opportunity since the Chinese market today is the third one in terms of luxury (12% of sales), behind Japan (41% of sales) and the USA (17%). What is more, Indians doubled their buying power between 1999 and 2003. Another point that needs to be explained in the...
The future for the French customer loyalty programs - published: 16/05/2009
Thesis - 15 pages - Business strategy
In a context of globalization, companies need to be very competitive and to find the best way to be more and more attractive. In France and all over the world strategy marketing is nowadays a priority for companies according to Lefébure and Venture (2005). Brand loyalty programs are good examples...
Microsoft vs. Netscape: The war of browsers - published: 16/05/2009
Thesis - 2 pages - Business strategy
In the middle of the 90's, a large-scale scandal shook the new market of Internet browsers. The protagonists of this affair were Netscape, the pioneer of the sector and Microsoft, the Bill Gate's powerful firm. Beyond the conflict between both companies, this scandal is interesting because it...
The Coca-Cola Company on a strategic level - publié le 15/05/2009
Thesis - 8 pages - Business strategy
Nowadays more than ever, with this financial crisis that does not seem to end and creates more and more losses every day, it is very crucial for companies to not only settle for a long term strategy but also a back-up strategy to face problems such as the ones they could face during those times....
Fnac.com: An example of a successful E-business strategy - publié le 15/05/2009
Thesis - 13 pages - Business strategy
I took Fnac.com as a subject for many reasons. The first one is that Fnac store are very developed in France which means, that they are one of the main actor in the compact and media industry in France. Since a couple of years and the development of peer to peer, Fnac had to adapt its offers if...
