Business plan: Personal traveller - tourism in China - publié le 15/01/2009
Business plan - 26 pages - Business strategy
Personal Traveler is a travel related service company which links with travel agencies in leading European markets in forming a customized package to fit the need of “third-age” foreign travelers in main Chinese cities. The venture will leverage on the sharp increase in tourism expected...
Placement report: Assurances générales de France of Allianz AGF - published: 15/01/2009
Essay - 12 pages - Business strategy
The AGF Group is a major player in insurance and financial services, both in France and in more than twenty countries around the world. It has more than 60 billion clients from more than 70 countries world-wide. Backed by the n° 1 in European insurance, Allianz AG, of which it is a major entity,...
Chesebrough-Pond's Inc. Vaseline petroleum jelly (VPJ) (2005)
Essay - 9 pages - Business strategy
Robert Augustus Chesebrough, a 22-year-old chemist from Brooklyn, New York, created Vaseline Petroleum Jelly. “Oil rig workers discovered that rod wax, a petroleum by-product from oil rig pumps, healed their cuts and burns. Chesebrough extracted petroleum jelly from the rod wax and gave it...
Business communication: Netflix and Amazon.com - publié le 15/01/2009
Case study - 7 pages - Business strategy
Amazon is company which has been experiencing strong expansion. They moved from book distribution to, tools, auto, industrial, sports, health & beauty, grocery, electronics & computers and other products and services. Amazon is constantly scrutiny new market for new growth opportunities. The...
Google case study - publié le 15/01/2009
Essay - 6 pages - Business strategy
Nowadays, Google is considered more as a daily useful tool than a large worldwide company. This Google website is so essential for all the IT users that we have the tendency to forget the men, the women and the know-how behind this wonderful and rapid search tool. But behind this webpage, a huge...
Patagonia company - publié le 15/01/2009
Case study - 17 pages - Business strategy
Nowadays, people increasingly realize that the earth is in danger and that if we keep on damaging it the future generation will face significant problems such as lack of water, of natural resources and global warming. That's why many actions are taken by numerous organisations and that people not...
Diamonds on ice - published: 15/01/2009
Essay - 5 pages - Business strategy
In An Inquiry into the Nature and Causes of the Wealth of Nations (1776), Adam Smith said: “A diamond, (…), has scared any value in use; but a very great quantity of other goods may frequently be had in exchange for it”. Thus, a diamond is not only a “girl's best friend”...
SNCF - Short strategic overview: Example of business process redesign - publié le 15/01/2009
Essay - 5 pages - Business strategy
The SNCF (Société National des Chemins de Fer) is the national railway operator in France and manager of the railway infrastructure owned by the RFF (Réseau Ferré de France). The company is a French public entity with autonomous management established under the special status of an Establishment...
Structuralism and history: Levi-Strauss, Althusser, Foucault
Essay - 10 pages - Business strategy
Structuralism may originate from Saussurian linguistics. In the Course of General Linguistics, Saussure defines one essential methodological principle: in response to previous methodologies, which defined historical evolution as the main object of linguistics, Saussure assumes that language must...
Barclays versus RBS, Santander and Fortis - publié le 15/01/2009
Essay - 9 pages - Business strategy
ABN Amro bank comes from the merger between two Dutch banks Algermene Bank Netherlands N.V. and Amsterdam Rotterdam Bank N.V. in 1991. ABN Amro's strategic focus is on consumer and commercial clients in local markets and on corporations and financial institutions in the global market. Currently...
Corporate Strategy: Chop Chop Analysis of Total Group - publié le 15/01/2009
Essay - 3 pages - Business strategy
Total is France's largest corporation as well as the fourth largest publicly-traded integrated oil and gas company in the world. Total is involved in three major segments: downstream, upstream, and chemicals. In the following report, we carefully analyzed these three business segments to...
How do Toy industries react about the problem of counterfeiting & product piracy? - publié le 15/01/2009
Essay - 9 pages - Business strategy
The fight against counterfeiting is a battle which requires an approach on many levels. It is estimated that counterfeit toys account for 12 per cent of the European toy market. Counterfeiting is a danger for the health of the consumer whose undermines industries and makes criminal organisations...
Cultural diversity is a source of competitive advantage. Discuss - published: 15/01/2009
Essay - 4 pages - Business strategy
« To succeed internationally, we need to understand the cultures of the world; and we have all the cultures of the world represented right here - a tremendous competitive advantage. » ? Ernest Thompson, Proctor and Gamble Nowadays, globalisation, which is a phenomenon mainly generated by the...
General Motors Company : an analysis - publié le 13/01/2009
Essay - 13 pages - Business strategy
It is hard to imagine that General Motors, one of the leading car companies, occupying 15% of the automobile market and that in 2003 alone earned $3.8 billion on record revenue of $185.5 billion, was founded in the small town of Flint, Michigan, by an ingenious salesman and labourer, William...
An Irish firm in the Chinese Market
Market study - 9 pages - Business strategy
Enterprise Ireland, positioned in the cosmetics field, is willing to enter an international market. With 15% of annual growth in the global market, China becomes more and more attractive for businesses all around the world. In Europe, the attractiveness is intensified by the amount of trade...
Oracle Systems Corporation
Essay - 4 pages - Business strategy
In 1990, the CEO of Oracle Systems Corporation is facing increasing pressure from analysts about the aggressive revenue-recognition policy. As a result, the stock price is plumbed and the CEO is worried about the cost of new equity capital to finance future growth and the firm may become a...
Easy Jet, Strategic management project - publié le 13/01/2009
Essay - 12 pages - Business strategy
The airlines industry has been highly perturbed by many new external and internal events since the last five years (September 11th, increasing of fuel value, and recently many technical incidents in some flights). All these components transform major stakes and keys of the different airlines...
Case study of General Electric - publié le 13/01/2009
Essay - 4 pages - Business strategy
Jack Welch was the CEO of General Electric (GE) from 1981 until 2001. He is regarded as one of the most successful CEOs of the 20th century. This essay intends to analyze Jack Welch's two-decade leadership by answering the question of what made him the "Manager of the Century" and GE the...
Brand analysis and recommendation: Carlton Draught - published: 13/01/2009
Essay - 5 pages - Business strategy
The survey we made about Carlton Draught showed us the positive and negative points of its brand image in customers' minds. In order to improve the brand image we will proceed in three parts. First, in the brand analysis we will analyse all the aspects of the marketing mix (product, price,...
What does 'MNE'S need to be both "global" and "local"?' mean - publié le 13/01/2009
Essay - 9 pages - Business strategy
Since the rise of liberalisation with the opening of markets in the mid 1980's, the business world has entered the era of globalisation where companies have dramatically expanded their business abroad. Indeed, the abolition of barriers of entry was one of significant opportunities for...
Heinz case - publié le 13/01/2009
Thesis - 5 pages - Business strategy
Heinz is one of the most profitable companies operating in the food processing industry. This essay will try to describe the industry and environment of this company. Then, we will see how the competitive advantage has been developed within this industry. By reading the Vision of the firm, we...
Strategy Analysis on the gambling industry with the example of MGM Mirage - publié le 13/01/2009
Thesis - 64 pages - Business strategy
We selected the gambling industry as a group because we thought it would be interesting, challenging and because the industry has recently felt a new impulse with the internet. The gambling industry is not one of the most recent industries though, and to understand it fully we decided to analyse...
Business report: Nikon - published: 13/01/2009
Thesis - 7 pages - Business strategy
Advertising and co., our agency is pleased to present the business report of the advertising campaign we want to implement throughout this closing date April 2006-March 2007 for the camera Coolpix on behalf the Japanese company Nikon. After understanding the target consumers' motives and the...
How strategy and network changes are linked? - published: 13/01/2009
Thesis - 11 pages - Business strategy
This paper focuses on the relation between the network changes and the strategy of an organization. It also provides a description of the links between those two concepts. The network change is an essential part of the understanding of industrial network. Its importance is related to the fact...
Heineken in Russia - publié le 13/01/2009
Case study - 9 pages - Business strategy
Heineken is the first European Brewer and one of the first brewers in the world. Also, to give a better idea of the situation of the company, let's state some figures. In 2005, net profit was 761 million €, with sales above 10 billion € and a total beer volume of almost 120 million...
Dell's case: the build-to-order business model - published: 12/01/2009
Tutorials/exercises - 5 pages - Business strategy
Michael Dell founded the company in 1984 while he was at the University of Texas at Austin. He began by selling improvements of IBM-compatible PCs and started to sell his own brand of PCs one year later (the Turbo). The concept was very simple: from the beginning Dell's business model was based...
Actimel Advertising and Media's - publié le 12/01/2009
Market study - 8 pages - Business strategy
Nowadays, working on a discipline like advertising is not an easy task to achieve. Advertisers have to be more and more attentive to the competition which is very large, even in the business to business market. They have to do the difference, in a world where advertising bludgeoning is on every...
The battle over leadership in the sport industry: Adidas vs. Nike - publié le 12/01/2009
Essay - 3 pages - Business strategy
According to public opinion, sport is undoubtedly related to pleasure, relaxation and physical activity. However the reality is in fact poles apart from this simplistic landscape and sport is above all a colossal industry, which represents a billion-dollar market. The recent acquisition of Reebok...
Nokia's corporate communications - publié le 12/01/2009
Essay - 6 pages - Business strategy
Until the 1980s, Nokia was a Finnish company, in the 1980s Nokia was a Nordic company and in the beginning of 1990s an European company. Now, we are a global company,” declared Jorma Ollila, President and Chief Executive officer of Nokia, in 1997. Through this declaration, she emphasised...
Danone global strategy - publié le 12/01/2009
Thesis - 11 pages - Business strategy
Danone is one of the world leaders in the food industry. The group focuses on three worldwide business lines: Fresh Diary Products, Beverages, and Biscuit & Cereal Products. Its turnover in 2005 was 13.02 billion Euros. We have chosen this group because Danone seems to be a very dynamic firm. In...
