Abstract
Since the 1980s, when geopolitical research workers refer to globalization, they often say, "Think globally, Act local." More precisely, the term "glocal" was invented by the sociologist Roland Robertson. According to the latter and his associates, it means "the co-presence of both universalizing or particularizing tendencies and/or the co-presence of sameness and difference, and of homogenizing and heterogenizing trends in globalization". Actually, "glocalization" expresses the simultaneity or coexistence of both the global and local interactions.
