Abstract
Vivendi is a worldwide company with a large portfolio of products and services. The company is divided into business units like environment and of course the core activity that we will interest us: the Video Games industry. The market knows an important growth with emerging markets like India and China, the demand is exposing and the impact on the growth of the sector is really interesting for investor and future shareholders. But the sector knows an increase of the competitors in the same time. So Vivendi Games decides to merge with Activision. They are both global leaders in their market, for Vivendi is the video games and Activision the online video games. Two different positioning but they have same core competencies. So this merger will create results of $18 billion, stocks were selling. This merger will create synergies, reduces cost, use of licenses and reach new customers and new markets.
