Abstract
Sensation white is one of the world best dance event. For each party, around 40,000 people buy tickets and dance for 7 hours, listening to 10 famous DJs. The first party was held in 1999, and for the New Year 2008 celebration, they create a special party in Düsseldorf with a special program. According to NightLife there are around 52 clubs and 28 night bars in Düsseldorf, and the official website of Düsseldorf states that about 585,000 people live in Düsseldorf city, and people between 18 and 45y.o. are 235 000, so 45% of the population could be interested in this event. The county where Düsseldorf is located contains 5 to 6 millions people. The annual turnover of Big events in Germany is 500 millions euros.Each event has the same targeting but every event has a special type of music, which interest a different type of customers (in musical taste). Promoters target same type of people (Young, music fans, easy to move, affordable) but they target people through their musical taste. People who like Hardstyle will take part in the Qlimax event, etc…
