Abstract
We are going to offer a traditional noodle soup accompanied with refined vegetables cut in thin layers with meatballs and sauce. We like to focus on healthier foods by offering organic ingredients. The cooking time in a microwave will not exceed 3 minutes. The name of the brand will be 'Frenchnood'. The name of the product will be the 'Noodly Soup'. This descriptive name 'Noodly' is again a direct reference to noodles, so that consumers remember and recognize our product through a curious, original and funny name. Our core target audience is segmented as being children between 4 to 10 years old but also their parents who are willing to buy better food for the health of their children. Actually, kids are interested in eating something good and at the same time that every other child enjoys as well. They are influenced by perception and communication, so we should be able to deliver a clear, funny and trendy message that they will feel comfortable with.
