How to improve your social media strategy ?
Worksheets - 1 pages - Communication
You should write down your specific business goals and objectives. An objective can be qualitative or quantitative. It can lead to a better fame, to an improved image or provoke a short-term reaction by the target you aim at. Remember that an objective must be quantified, measurable, and dated if...
La publicité, nécessité ou cauchemar ?
Worksheets - 1 pages - Communication
Techniques have diversified and became more and more aggressive, addressing to an increasing number of costumers and implying a higher number of companies, in fact, how could survive a company which doesn't make itself heard nowadays, but are they considered an advantage or rather a disadvantage...
Advertisement Analysis
Worksheets - 1 pages - Communication
This document is an ad published in 2006 for 'Babybel', a cheese brand. This product is an authentic cheese created in 1952. This campaign aims at boosting its sales due to a new positioning, the 'Babybel light'. Promoting its new product, the brand chooses a funny and simple...
Sponsorship: a new trend
Worksheets - 2 pages - Communication
To start with, it is wise to wonder what sponsorship is. There are two types of sponsorships. The first one is called philanthropic sponsorship or 'charitable contribution' and involves the provision of cash or other resources to a benefactor without any commercial benefit in exchange....
How to launch an advertising campaign?
Worksheets - 1 pages - Communication
Before launching a campaign, it is necessary to study the consumers' behaviors and attitudes. A campaign is a project between a company, which is the announcer, and an advertising agency. The announcer must formulate the marketing goals in terms of market share, sales, volume, etc. He must...
