Corporate Social Responsibility CSR, film industry, diversity, inclusion, representation, equity, Academy of Motion Picture Arts and Sciences AMPAS, Oscar, Best Picture, cinema, film production, talent promotion
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The film industry faces challenges in balancing artistic creation, economic profitability, and social responsibility. The Academy's inclusion criteria aim to promote diversity and representation.
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[...] Finally, with a global vision, a progressive and unifying film industry could also convey a message of hope and openness in the face of major global challenges, such as environmental issues and questions of peace and social justice. References The Echos.(2020). Oscars : the 'Best Film' now submitted to diversity criteria. TheEchos. https://www.lesechos.fr/tech-medias/medias/oscars-le-meilleur-film-desormais-soumis-a-des-criteres-de-diversite-1240880 Maxime C. and Sarah L. (2022). Cinégalités : Who populates the French cinema. The Collective 50/50, p11. [...]
[...] The films nominated for the Best Picture Oscar must meet at least two of the four inclusion criteria established by theAcademy of Motion Picture Arts and Sciences (AMPAS) from 2024 (LesEchos, 2020) : - Include more ethnic and racial minorities in film productions; - Incorporate individuals from disadvantaged groups into the production team; - Offer paid internship or training opportunities to individuals from minority groups; - Include members of minority groups in distribution and marketing teams. By fully embracing diversity, cinema equips itself to achieve artistic and economic success. Conclusion To promote greater inclusion in the film industry, it is crucial to consolidate the legal framework and showcase talents without distinction to improve artistic and commercial performances. To resolve the issue, it is necessary to highlight all talents without distinction, developing an open and equitable spirit. [...]
[...] Therefore, we must question traditional representations and open ourselves to new talents, regardless of their background. In this context of inclusivity, we are faced with a crucial challenge in the field of cinema: finding a fair balance between creativity and profitability. The issue remains of how non-discrimination can help optimize the economic performance of artistic works. II. Maximizing artistic and economic performance in an inclusive context It is challenging to find a fair balance between creativity and profitability, but it is crucial. [...]
[...] The specific challenges of representativeness and equity in the film industry The cinema faces major challenges with regard to representativeness and equity. Although attempts to promote diversity are being made, persistent stereotypes and ingrained cultural practices continue to impact casting choices, scripts, and artistic decisions. The influence of ethnic, cultural, social, or sexual biases remains dominant, thus restricting the variety of viewpoints and new voices. In 2019, women remained strongly underrepresented in the French film industry, with 39.8% of characters and 38% of leading roles. [...]
