Abstract
Since 1976, Decathlon has been the largest trade name in the distribution of sport articles in France and today is one of largest in Europe. Decathlon also kept in-house control of its logistic and data-processing activities. Michel Leclercq started this company in the year 1976. In 1986, "Decathlon production" was born with the purpose of ensuring the design and the manufacture of Decathlon designed articles. The same year, Decathlon opened its first store outside the French territory, in Dortmund, Germany. Since 1988, the production has become international with the opening of the first office of production in Asia. In 2004, Tribord, the mark of the water sports, and its teams settled in Hendaye, at the edge of the Atlantic Ocean, to design their products and to be even closer to the users
