Abstract
LVMH is the world's leading brand in the luxury sector. It is based in Paris and possesses more than 60 sub companies which include Louis Vuitton, Fendi, Christian Dior perfumes, Guerlain. Each company functions more or less autonomously. These companies operate in five major activities that represent the five business units of the group:
Wines and Spirits
Fashion and Leather Goods
Cosmetics
Watches and Jewellery
Selective Retailing
With these activities, LVMH is present in 50 countries all over the world through 2423 shops and 77, 000 employees. The turnover of the firm in 2009 was €17,053 billion and its net result was €1,973 billion. According to estimates, LVMH draws 80% of its profits from Louis Vuitton.
