Abstract
Cirque Du Soleil doesn't talk about product, but “artistic works”. The main artistic works that the company delivers is circus shows without animals all over the world. They offer a luxury service. They perform 375 shows a year and the large variety of shows make their “product” unique every single time with dancers, acrobats, clowns... There are several shows at the same time at different places across the world, with the principle of the three years cycle. Shows are modern, original and special with lights, music, and a good organization.
Cirque du Soleil grew up rapidly and is now a huge worldwide group. The headquarters of the company is located in Montreal. The strategy of the company is focused on artistes. They create an environment to enhance creativity and they will never compromise creativity.
Artists comes from every parts of the world, they are at the center of the strategy. One of the Cirque du Soleil's strengths come from cultural differences. The company delivers high standards and values, such as creativity, learning, performance, multicultural acceptance, diversity, engagement, adaptability… There is interdependence between all members of the company, they all work together in the same direction, and they have the sense of community and family.
