A strategic analysis and action plan for KLEOSATOR to meet the needs of the Holding company regarding HR issues in the luxury hotel and cruise industry.
Extract
[...] If HR follows these recommendations, the potential internal tensions and frustrations will be neutralized. As a traditional hotel company, the holding must manage the competition from alternative accommodation platforms (such as Airbnb), which act as intermediaries between property owners and individuals for the rental of accommodations. Contrary to appearances, these platforms also compete with the luxury segment of the hotel industry. If we take the example of Airbnb, we notice that high-end accommodations are commonly offered at relatively expensive but more competitive prices than those applied in luxury hotels. [...]
[...] We will return more explicitly to these external parameters during the strategic analysis of the project. Problematic Having stated this, we can summarize the central problematic of our study as follows: How to incorporate a new product into an offer without altering its identity that makes it attractive? How to help the staff master the aspects of a new product ? Strategic Analysis External Environment: Opportunities, Threats Opportunities Firstly, we are in a period of global hotel market growth, and this boom has been continuous since the post-pandemic period. [...]
[...] A Western public does not have the same perception as an Eastern public. Modifications will therefore have to be made according to the region of the world . In the Middle East, we recommend to the HR department to consider the opportunity of implementation in Saudi Arabia (Middle East). The kingdom aims to organize a Grand Slam tournament and Masters 1000. Thus, fiscal and legal policies are put in place to attract investments in high-end sports and hotel infrastructure . [...]
[...] This will require submitting to more demands from new generations of managers, hotel employees. Deep mutations of the internal organization of companies in the sector, including the working conditions offered. Moreover, like the entire sector, the high-end segment has undergone a vast reconfiguration in recent years: the emergence or even supremacy of online booking sites (Expedia, Hotels.com, booking.com). Admittedly, these booking platforms contribute to the net increase in revenue, but they demand expensive commissions from the companies in the sector that use their services. [...]
[...] Recommendations Action Plan (TOWS analysis The opening of game rooms project would not be an obstacle to the original image of the Croisières service as long as it is made a relatively marginal offer. In fact, this would imply selecting a ship (the largest) on which this game room would be offered via an additional tariff offer. This would allow reconciling environmental concerns, profitable objectives and the need not to distort the original service of the Croisières subsidiary. Finally, it will be necessary to adapt this optional offer to the cultural context. [...]
