Abstract
The project for a logistics gateway to Europe is about to set up a physical distribution system into the European market. The distribution system has to be developed for a non-European company with a new or existing product in a European market. Therefore we had to chose a couple of European countries to export to. For this project the feasibility was not important but the countries chosen must be realistic from a marketing perspective. This report contains a physical distribution chain, consisting of different pre-steps and the final distribution chain. First we began with a clear founded choice of company. We chose Apple for our company to work with, because they are eagerly awaited on the European market. After explaining the choice of the company we explain why the IPhone is such a unique product. Then we will refocus on Apple, naming the vision, mission and strategy of the company, which has of course an important impact on all our decisions. After that we explain the places of manufacturing and distribution of the IPhone parts and the time lines of the transportation from Asia to Europe. The following steps were an estimation of sales and the stock levels in the warehouses, global alliances and partner opportunities, global network and the distribution of the IPhone. Then we explain our distribution strategy, rounding it off with a physical map, where you can see exactly what will be transported.
