Abstract
In the last few decades, with the development of technology, different technological standards have been created. Consumers have to choose between two or more standards for one product. Development of Betamax was perhaps the most significant innovation in entertainment. It changed the way people watch television and created a new industry.
This paper will try to analyze the evolution of Betamax and its expansion. The evolution of the innovations will be discussed as well as its proprietary management, and how such a management has affected its expansion.
