COMNICIA School External Analysis and Market Research Report

Extract

[...] After examining the quotes, we retain the service provider PrintOclock (Annex for the printing of communication materials1 2.3.3. Budget Allocation According to the" total budget allocation realized through the subcategories 'Stand', 'External Services', 'Communication Materials' and 'Refreshments', we note that the bulk of the budget is invested in two budget items: - Marketing & communication : communication materials - Location of the stand (32.13%). This may impact our timeline, the distribution of responsibilities and the volume of work for these two positions. 2.4. [...]

[...] - Profitability: immediate returns with an increase in the number of registered students (no start dates) SMART Project Objectives - More traffic on the website - More requests for information via the site - More registrations Scope or project perimeter - Communication - Marketing - RH - Sales Main Deliverables - Intermediate output: stand reservation, designation of responsible persons (organization, presence on D-Day, support), communication supports (flyer / poster), - Participation in the project Milestones and estimated duration - Date of the exhibition: 1er April - Date of the project launch: 1er January - Deadline: 3 months Parties involved - Internally: the DG, HR, project managers, student ambassadors; - Externally: subcontracted printers (COM support); media, organizers of the annual student impression fair Budget envelope - Marketing and communication budget: flyer, brochure, poster, press clipping - Event budget: stand at the fair (reserved space, decoration, refreshments Constraints and risks - Deadline and budget to respect - Visibility and communication in advance - Day One Return on Investment - Follow-up on prospects downstream (after the exhibition) Project Team and Structure - Project Managers, Direction, and Student Ambassadors - Structure: horizontal communication internally and externally and vertical validation process of intermediate deliverables and final project. Communication Internal communication plan (upstream, designate those in charge, unite them around this project) and external (communication about the school and the trade show (flyer, poster)) 2.1. Specifications: QQOQCP method CF. Annex 1. [...]

[...] Project plan for the trade show: deadline 3 months We have listed all tasks in a timeline. [...]

[...] External analysis: local competition analysis We will start by studying the market on which the COMNICIA school operates: - Reason for being / need to be satisfied: Diploma-granting training, access to the job market in a specific sector - Sectors: commerce, marketing, management, HR, real estate - Offer : Diploma-forming training ranging from CAP, BTS to BAC+5 (initial training) but also continuing education; - Targets : students, job seekers or active individuals in career transition. Required diploma level: CAP, BAC. The study of competition is an important part of market research. [...]

[...] Only for ancillary or complementary activities. - Unstructured alumni network - Online training still little recognized on the job market - Easy admissions ? more demanding entrance exams (more recognized diplomas, more value) OPPORTUNITIES - Insertion & employability: Offer a possibility of internship or alternance for certain formations - Alumni Network: Develop the Alumni Community - Market segment development potential: The needs addressed by the offer correspond to those of the new generations: The end of the ideal of long careers and a preference for nomadism. [...]