Abstract
Southwest Airlines is in the top ranking US Corporation in terms of profits and reputation. This airline has always applied strong strategies in order to be on the top in terms of profits, innovation, and image. This constitutes the culture of this company, which matured over the last quarter–century, and enabled the company to support its mission both to the customers and the employees.
This essay will be divided into three stages which characterize each organizational culture. Firstly we will deal with the action of the top management, secondly, we will develop the process of socialization, and thirdly we will develop the process of selection.
In each of these parts, we will demonstrate the link between the stage of organizational culture, the forms or ways through which this culture is transmitted (i.e. the specific language, rituals, symbols, or stories specific to the company); and eventually, how both can match the mission statement of the company (which is to provide a stable work environment to employees, encourage creativity and innovation, and ensure a high customer service).
According to an article written by Bryant Elizabeth (Dec 2007, p.36-39) Gary Kelly, the actual CEO of SWA talks about “investment in people”, they usually meet leaders and ask them about their professional situation, their view and their expectations for the future.
