Abstract
Since Carlos Ghosns arrival as the head of Renault in 2005, there were many innovations in the strategies of Renault. These changes are implemented in the 2009 contract. Three directions are given:
Quality (Laguna III in the top 3 in quality of product and services).
Profitability (operating margin of 6 % in 2009)
Growth (800.000 sales of vehicles in 2009).
Currently, Renault has difficulty in selling its products in the European zone and at the same time, it launches new products. We can say it is a period of change.
Created in 1898 by Louis Renault, Renault became in January 1945 a nationalized industry and the company's name was changed to "Regie Nationale des Usines Renault". Since 1990, French State gets only 15 % in Renault parts. Then Renault made an alliance with Nissan in 1999.
