Groupes cible
Course material - 7 pages - Management
Browsing through relevant literature, one can find several definitions of focus groups. One of the most apposite verbalizations is the description of a focus group "as a structured grouping process conducted for the purpose of exploring people's thoughts and feelings, and obtaining detailed...
Organizational change and leadership
Course material - 6 pages - Management
When spe?king of org?niz?tion?l ch?nge, ?n import?nt tool in m?n?gement th?t ?ims at providing sust?in?ble development ?nd const?nt growth, it is worth mentioning about le?dership which is ? vit?l qu?lity for ? m?n?ger who is e?ger to come out with the best solution ?nd outcome for the pl?nned...
Service operations management
Course material - 6 pages - Management
The service concept which will be analysed throughout this report concerns the after-sales service of the branch Alcatel's Enterprise Solution Division. This branch of the French company Alcatel provides worldwide companies with solutions of telecommunication that include phones and systems....
Work Motivation: Review of the literature
Course material - 20 pages - Management
Work motivation has been an important component of industrial and organisational psychology since the 1930s (Donovan, 2001:55) and continues to play an important role in organisational research (Büssing, 2001:372). The amount of research on motivation has varied through time. During the 1930s and...
Leadership : Review of the literature
Course material - 21 pages - Management
Research on leadership has been part of organisation behaviour for the last one hundred years and is seen as one of social science's most researched subject (Antonakis, Cianciolo and Sternberg, 2003:5). It is believed that in 1896, the Library of congress in the USA had no book on leadership but...
