Abstract
This report has been written in order to improve communication within the company. Indeed it is the responsibility of senior management to communicate with their staff efficiently and effectively. If we expect the quality of communication to be improved taking into account aspects such as efficiency and flexibility, it is necessary to alter the culture of the business. Additionally, this report aims at increasing competition and the displaying the consequential business realities. In this manner, innovative ideas and cooperation from the staff will overflow. However, it should be noted that communication within the company has some other utilities. It can help create team spirit and motivate people (staff) to work harder and in a conscientious manner towards the steady growth of the firm. Therefore, it can be concluded that external communication will falter if the internal communication lacks clarity and credibility.
