Abstract
Today, we are led to think that every company which wants to stay “on the run” has to implement an information system. Success stories of online businesses led companies, even those which exist from the 20th century, to develop an e-business approach. By information system we mean an organized system of different resources (soft wares, procedures, data…) which allow to get, process and stock information within and between organizations. What could explain the implementation of an information system for a company? Does it mean necessarily positive fallout? To answer this question, we will analyze one of the older economic sectors: car industry. We will compare 2 companies, General Motors and Land Rover, which have both developed an e-business approach. After a brief description of their background, we will focus on their e-business plan, to try to emphasize the critical key factors of an effective information system.
