Abstract
Moet & Chandon takes pride in saying that they produce an inimitable high quality champagne, however, in recent events a scandal about bottles with fake content resurface in the media. Customers complained and the credibility of your brand is in danger.
In the next few pages we are going to present a step by step crisis communication plan, highlighting the need to understand the gravity of the situation, to identify your shareholders and to carefully prepare your communication.
We also going to present you a list of recommended short and long term actions.
