The communication of Renault Trucks
Case study - 8 pages - Management
In the current competitively cutthroat market scenario, any company hoping to sustain itself in the long run has to constantly adapt to the changing needs of the market. Competition is increasingly fierce in every sector with globalization playing no small part in this trend. Of course, while...
How is the supply chain positioned within the organization?
Case study - 3 pages - Management
The supply chain refers to all the physical or information flows and processes involved in the provision of the products to the customer. In other words, the supply chain comprises of all links in the logistics process. We must distinguish the supply chain of the company from the supply chain...
FIAT launches a iPhone application for the FIAT 500
Case study - 1 pages - Management
Italian car manufacturer, Fiat is launching a novel mode of communication in collaboration with Six and Co. for the launch of its new car - the Fiat 500. This is actually a reinvention of an older model. The Fiat 500 is now accessible via an iPhone application. Fiat has used Six and Co which is a...
Execution of a public relation plan for Adidas
Essay - 4 pages - Management
The company, ComCom is an agency of council in communication which was established in 1992 and worked mainly with famous brands of sports. The work consisted of developing the public image of what is being chosen and to create a relationship of trust, of regard and adhesion on the behalf of this...
Chester Barnard's theory of authority
Book review - 2 pages - Management
Chester Barnard's text regarding the theory of the authority is part of his 1938 work that is titled 'Functions of the Executive". This sets out a theory of organizations and the functions of an executive within an organization. His theory is based on a set of managerial functions; the...
The opposing strategies of H&M and Zara: 'No Communication' versus 'Masstige'
Case study - 6 pages - Management
According to the information on the internet, only garments would soon no longer be sufficient for the market. Thus the major textile companies have engaged themselves in decorating/home decors. Indeed, in 2009, H&M launched its furniture department with the best set of linens. On this particular...
Evolution of marketing in the cosmetics sector by Dove: A three-point analysis
Worksheets - 5 pages - Management
Through the centuries, the image and role of women have taken several forms. However, women have always been confronted with very restricted stereotypes of beauty. Historically, society and the media define the standards of beauty that most women seek to comply. From the 60s, the cult of...
Advertising campaigns geared towards Seniors
Essay - 6 pages - Management
Declining fertility, increased life expectancy and later arrival of the first generation of baby boomers are all factors that combine to explain the aging of the French population. The number of seniors in the French population should reach 35% in 2010 when it was only 27% in 1980. One French...
Corporate ethics of Carrefour
Case study - 4 pages - Management
The purpose of this case study is the unethical situation during an internship or period of work experience within a company. The study of this situation will lead to solutions to tackle such unethical issues and situations. Carrefour, the pioneer of the hypermarket concept, is also active in...
The evolution of the communication strategy of McDonald's
Case study - 10 pages - Management
"Adforum" is a classic site constituting by a banner on the top showing the name of the site, advertising banner and tabs for navigating to other pages. Once the mouse is positioned on a tab, you just have to click to access the desired page. At the bottom of the home page, we also find a banner...
The role of brands in marketing: Presentation of the Shell Group
Case study - 4 pages - Management
Our problem is based on brands and their impact on enterprise development. For this, we will look at the Shell group. Shell operates in five areas: exploration and production; oil products; chemistry; gas exploration and power generation (renewable energy). With the recent acquisition of...
The method of reporting
Case study - 3 pages - Management
Briefing notes, minutes and reports are documents that provide accountability, factual reports, observations, results and which propose solutions or draw conclusions. These documents require a certain level of objectivity from the reporter. All three express the work of one person for the benefit...
Change in management at Air France
Case study - 29 pages - Management
Driving organizational change in a company revolve around six themes. In this document we will take into account the external and internal sources of change, the steps through which it passes, the context, and the forces involved, to finally determine the type of change and explain the phases of...
Publicity in Russia: a new concept
Case study - 4 pages - Management
In this article of Ostlund one finds the characteristics of publicity in Russia during the Sixties and Seventies. Large changes and developments took place for this period. The transition was carried out automatically thanks to the progressive opening of the Russian market towards the Western...
Analysis of television advertising: The coffee brand Nespresso
Case study - 7 pages - Management
Television conveys messages in mass, both visual and auditory. It serves as a support for other advertising discourses, which is one of the instances of production that we find in the media which will be the topic of our study in this paper. We will devote our analysis on one of the TV...
The Merger of Thomson and Reuters, the Two Major Information Sources
Case study - 9 pages - Management
Not a month goes by without one hearing some sort of rumors in the media regarding the merger between two companies. The frequency of mergers has increased in recent years. These changes in the global entrepreneurial landscape pose new questions regarding the relevance of the global economic...
Auchan Group: Presentation and analysis of its organization
Case study - 7 pages - Management
The Auchan Group was chosen to be studied to be able to analyze the performance of a large French distribution group. Since the first store opened in 1961, Auchan has grown steadily. In 40 years, the group became a major retail group worldwide. Auchan is organized by profession with a...
Organizational models - Case study of Toyota
Case study - 5 pages - Management
Introduction In order to examine organizational management, we focus on the case of Toyota. This case study involves organizational practices that have responded completely to the objectives of the theories of organizational management. We decided to focus our attention on Toyota for several...
HP Invent
Case study - 4 pages - Management
HP has always had an image of the 'company maker of quality products' under the leadership of its founder who has been at the center of its business with employees focused on key skills and common values of performance. HP, based on the strategy of its Japanese entity, wants to broaden...
Management of sales force: 'Xerox'
Case study - 5 pages - Management
Introduction Xerox is a global company that is very active in the sector of office, printing and digital technology. However, in this paper we will restrict ourselves to discussing Xerox's operations in France. The headquarters of this company is Saint Denis (Seine Saint Denis). The company...
Commercial participation in the Telethon of 2004
Case study - 3 pages - Management
This paper is a report of a telethon that was conducted by a company called 'Circular'. The telethon was conducted over two days in a hypermarket called Auchan Beauvais. It began on Friday the third of December(from 10:00 a.m. to 7:30 p.m.) and continued on Saturday the fourth of...
Differences between Air France and Emirates with respect to recruitment process or policies
Case study - 5 pages - Management
The airline companies in the West are currently experiencing a mass exodus of their pilots, who have been leaving their national companies or national carriers for other new airlines where the salaries and perks are two to three times higher than their current salary. Most of these new airlines...
Case study: Leadership and management of Starbucks
Case study - 11 pages - Management
Starbucks' CEO, Orin Smith, and the Board of directors play a central role in the organizational context of the company since they can arbitrate between the internal and external constraints and thus decide what organizational structures and policies have to be implemented. Mission and goals:...
Hard discount: Understanding this phenomenon
Dissertation - 63 pages - Management
Hard discount inexorably invades all areas of consumption: the supermarkets Aldi and Lidl, EasyJet and Ryanair in the airlines sector, La Halle!, H & M or Vet Affaires in textiles, the free telephony operator via Internet and Brico Depot for DIY etc. All have gained strong positions in their...
Philippe Hugon's analysis of the changes wrought by globalization on the African economies
Case study - 4 pages - Management
Despite the effect of globalization on some economies, particularly those of East Asia, Africa has remained untouched by this phenomenon. Among the 49 Least Developed Countries (LDCs), 34 are now on the Dark Continent. Although the continent accounts for 11% of world globalization, it only...
Case study: The Okaidi brand
Case study - 12 pages - Management
In 1996, Camaieu, the group that markets apparel for men women and children, experienced significant financial difficulties. Thus Jean Duforest, co-founder of Camaieu in 1984, decided to partner with Jean-Luc Souflet to acquire the group. This tandem leadership led to the launch of the brand...
Study of international communications strategy of Dove
Case study - 8 pages - Management
Dove is a brand of cosmetics and is now part of the Unilever group. The trademark logo of this company is a dove, whose stylized color often varies according to the advertising campaigns. The brand communicates significantly through the media especially establishes a close relationship with some...
Virgin Mobile USA (2006)
Case study - 5 pages - Management
When Dan Schulman agreed to become the CEO of Virgin Mobile USA in 2001 he knew the extent of work he had ahead of him. With over 200 companies in many areas, the Virgin Group is diverse with many successes and failures. When he took on this post, his main purpose was to make the Virgin Mobile...
Managerial characteristics of South Korean companies
Case study - 3 pages - Management
The business district in South Korea can be easily identified by the high number of economic enterprises present there. The zaebol (or giant corporations) have a considerable weight, perhaps even excessive weight, in the country's economic potential. Although not directly the result of the...
The Danone group: An overview
Case study - 25 pages - Management
Entrusted with the task of studying in the strategy and organization of a large French company in detail, we chose the Danone Group as our subject. Groupe Danone is one of the finest French companies, and we are all witness to its strong presence on French territory as well as worldwide, since...
