A detailed look at brand management
Thesis - 53 pages - Management
Marketers are now finding it extremely difficult to create new brands. The brand building costs tend to be very high. At the same time the developments at the demand side are creating pressures on marketers to fine tune their offerings as per unique needs of target customs. In order to cope with...
A focus on Russia in terms of managerial practices versus France - publié le 12/05/2009
Dissertation - 7 pages - Management
Russia represents a good economic potential, investors and firms that are more and more attracted by the country as well as hydrocarbons, which are the first factor of export of the country. For both exports and imports; economic, social political and business relationships between France and...
Managing an integrated supply chain: report on site visit Lyon Terminal - publié le 12/05/2009
Dissertation - 7 pages - Management
Lyon Terminal is a public limited company and specializes in port handling and heavy lifts, which was created in 1993 and located at the port of Lyon, Edouard Herriot. It is a subsidiary of Compagnie Nationale du Rhône (CNR) who owns 64.08% of the share capital. And it is also owned by the other...
Examine critically the advantages of a culturally diverse workplace in a global business world: Essay - published: 12/05/2009
Dissertation - 7 pages - Management
Today the business world is becoming global. The interaction between countries and ventures, all around the world. Multinational companies have never been this important or powerful. Because of the augmentation of the interaction between different nationalities different cultures, people are...
Inter cultural management - published: 11/05/2009
Dissertation - 6 pages - Management
In the early 19th century, China was emerging as a new major economic power on the world stage. In 2006, her GDP made her the 4th largest economy in the world. Since the late 1970's, China has made the modernization of its economy the No.1 priority. She has gradually abandoned the plan for...
Impact of effective leadership in an organization
Dissertation - 46 pages - Management
The success or failure of managers depends on their leadership qualities. They can be successful leaders by helping subordinates to find solutions to their problems. Managers are involved with bringing together resources, developing strategies, organizing and controlling activities in to order to...
Changes in operations management and their implications - published: 09/05/2009
Dissertation - 6 pages - Management
Most Economy books define manufacturing as the past of Operations management. O.C Ferrell, Professor at the Colorado Sate University explains that this is due to the fact that operations management at first was only concerned with the production of physical goods. He also defines manufacturing as...
Developing a supply chain for the service industry
Thesis - 41 pages - Management
Historically we have moved from physical distribution to logistics management to supply chain management. The major difference seems to be that supply chain management is the preferred name for the actualization of “integrated logistics”. With IT (Information Technology) acting as an...
The importance of CRM in the insurance sector
Dissertation - 4 pages - Management
Customer Relationship Management (CRM) has now acquired a prominent place in all the business write-ups, articles and business strategy books. We can see a lot many companies investing very huge amounts to implement an effective CRM device. In today's world, where the competition in the...
Assessment centers
Tutorials/exercises - 12 pages - Management
Assessment centers are "a variety of testing techniques designed to allow candidates to demonstrate, under standardized conditions, the skills and abilities that are most essential for success in a given job ".Assessment centers refers to an approach rather than a physical place, and consist of...
What should advertisers do to make online advertising more engaging to consumers? - published: 07/05/2009
Dissertation - 3 pages - Management
Internet offers a wide range of possibilities. This overview of the different tools that advertisers can use shows how much Internet is opening to a new world of communication.But Internet has also generated an historical revolution concerning relationships between brands and consumers. In fact,...
The customer relationship management method in the company "Propriétés Privées" - published: 07/05/2009
Dissertation - 5 pages - Management
I currently work in a real-estate agency in Nantes. This agency is called Propriétés Privées and I am in charge of the international marketing and communication of the company. I have been working for this company for 2 reasons. First of all, Propriétés Privées is a real-estate agency, and I have...
International management: McDonald's - publié le 07/05/2009
Dissertation - 9 pages - Management
McDonald's is a multinational company present in 121 countries. The company owns more than 30,000 franchises of fast food restaurants. The company also heads other brands of restaurants, as “Aroma Café,” “Boston Market,” “Chipotle Mexican Grill,” “Donatos...
Literature review: Customer relationship management (CRM) - published: 07/05/2009
Dissertation - 3 pages - Management
Customer relationship management has been defined in many ways. Metagroep defines CRM as ‘the automation of horizontally integrated business processes involving front office customer contact points (marketing, sales, service and support) via multiple, interconnected delivery channels'. (Ed...
Knowledge in organizations: What is a community of practice? - published: 07/05/2009
Dissertation - 4 pages - Management
This report presents you the concept of a community of practice. Normally the term community of practice in reduced to CoP and this term was created by Jean Lave and Etienne Wenger in 1991. Now to understand this notion, we should understand the fathers of this notion. Jean Lave is a social...
A study on the various approaches to job evaluation
Dissertation - 7 pages - Management
The definition for Job evaluation is “any method ranking the relative worth of jobs, which can then be used as a basis for a remuneration system”. It is the systematic process of establishing the relative worth of jobs within an organization. The exercise involves placing jobs at their...
The market competitors of broadband services and their performance in the markets in India: HCL Infinet ISP
Dissertation - 18 pages - Management
HCL Infinet ISP is the Internet Infrastructure initiative of the HCL group, India's premier information technology group. Through the pioneering presence of the HCL group companies and the vast experience of the markets, HCL Infinet has propelled itself to the path of “Total Technology...
An analysis and study on stress management and its implementation
Dissertation - 20 pages - Management
Only recently has stress been seen as a contributory factor to the productivity and health costs of companies and countries. As studies of stress-related illnesses and deaths show, stress imposes a high cost on individual health and well-being as well as organizational productivity. There are...
Business plan: Give me 5
Business plan - 41 pages - Management
This business plan is designed for the creation and the early management of a company providing and delivering a mix of 5 fruits and vegetables in baskets to help individuals eat healthy. The company will be established in the largest area in London, and will follow the English government...
West Indies yacht club resort
Case study - 4 pages - Management
Since the beginning of globalization and the development of subsidiaries all over the World, the expatriate has become an element of security to protect the interests of the company abroad. However the expatriates are now facing several problems of adaptation with the external environment and the...
International logistics management
Tutorials/exercises - 31 pages - Management
Seaports are built basically to facilitate the transfer of cargo between inland and maritime transport. Ports are therefore, an essential link in the international maritime transport chain. The main function of the sea ports is to ensure that the prosperity of all countries depends to a very...
Organizational behavior: Foundation of group behavior (16 Slides)
Presentation - 5 pages - Management
A group is defined as two or more individuals, interacting, interdependent, who have come together to achieve particular objectives. A formal group is defined by the organization's structure,with designated work assignment establishing tasks.The behaviors that one should engage in are stipulated...
360-Degree performance appraisals: An overview
Dissertation - 8 pages - Management
Performance Appraisals is “the systematic, periodic and an impartial rating of an employee's excellence in the matters pertaining to his present job and his potential for a better job ." Performance appraisal is therefore the process of obtaining, analyzing, and recording information about...
All you need to know about testing - preparation, process, evaluation and analysis
Thesis - 72 pages - Management
There is a lot of terminology surrounding testing, but not until recently has there been an industry standard. A new standard (first published in August 1998) seeks to provide a standard set of terms: BS 7925-i Glossary of Testing Terms. Although a British Standard, it is being adopted by the...
Management information system
Dissertation - 12 pages - Management
The plethora of Information in today's world, makes it imperative for us to depend on Management Information System, as the socio-technical tool to handle the overloading of Information and take decisions in a quick manner. The project work is done with the intention of studying the Management...
Inventory management and control
Thesis - 42 pages - Management
Materials constitute the most significant part of current assets of a large majority of companies. On an average, inventories are approximately 60% to 70% of the current assets in any manufacturing company and 30% to 40% in any construction company. Because of the large size of inventories...
Intercultural management : Ikea case study
Case study - 20 pages - Management
The main objective of this paper is to analyze the culture of a company and highlight how this culture could have a real impact on the smooth running of its international activities. In order to conduct such an analysis I have chosen an important company which caters into numerous international...
A study on stress management
Thesis - 67 pages - Management
Stress is usually defined in terms of the internal and external conditions that create stressful situations, and the symptoms that people experience when they are stressed. STRESS MANAGEMENT is a very vital aspect of every organization. Stress management can be linked to our day to day...
The importance and advantages of improving the quality of worklife
Tutorials/exercises - 36 pages - Management
It was around 1900 that F.W. Taylor developed what are commonly known as the Principles of Scientific Management which till today form the basis for designing jobs in most organizations. The traditional job design of scientific management focuses mostly on division of labor, hierarchy, close...
Performance appraisal at an inflatables company
Thesis - 44 pages - Management
Different terms are use to denote human resource management. They are labor management, labor administration, labor management relations, employee employer relations, industrial relations, personnel administration, personnel management, human asset management, human resource management and other....
